Wednesday, July 29 2020
16 Low-Cost Ideas To Help Market
Marketing a payroll service business does NOT have to be expensive to attract a new payroll, HCM, or timekeeping client; however, it is essential to stay in constant contact with your payroll service’s database of clients, prospects, and CPAs as you can never time a sale (or referral).
16 Marketing Ideas To Help Promote Your Payroll Service Business:
Other Ideas To Help Market Your Payroll Service Business.
A Little About Your Marketing Copy/Messaging.
Always Be Updating Your Database Of Clients, Prospects, And Referral Partners.
Executive Summary: If you focus on the needs of your target audience, it will go a long way in helping someone learn more about your payroll service (and get you noticed when they are ready to hire a new payroll service or recommend your payroll service to someone they know).
Lastly, don't forget to make it a priority to build a database of clients, prospects, and referral partners.
Friday, July 10 2020
The New Normal For A Payroll Salesperson
Before COVID-19 hit, winning payroll salespeople were cranking-out calls, dropping-by a CPA’s office, and shaking hands with new prospects and referral partners.
A New Sales Strategy Is Needed During The COVID-19 Crisis.
If you are an owner or sales leader of your payroll service business, you need to take a proactive step in developing (and teaching your salespeople) the following:
Excellent Fact-Finding Skills Will Help You Close More Sales.
All experts agree that great investigative questions will help a person close more business. That said, here are the core components of this process:
The Value Your Payroll Service Provided Yesterday Isn’t As Relevant Today.
What you sold yesterday is no longer relevant as business owners, CFOs, and office managers now need:
If you are managing a sales team or you are a salesperson at a payroll service business, I highly recommend stepping back and reevaluating your sales strategy. If not, you will see less than stellar sales results in 2020.