8 Money-Making Tips To Supercharge Your
e-Mail Marketing Open Rates In The Next 24-Hours
By Glenn Fallavollita, President, SellMorePayroll.com | Drip Marketing, Inc.

• Word Count: 383
• Time To Read: 1.5 Minutes @ 250 Words Per Minute

Do you want to generate more sales leads and client referrals from your e-mail marketing campaigns in 2021? If you do, I have outlined eight proven tips below to help make that happen. 

#1. Resend Your e-Mail Campaigns To The “Non-Open” Addresses - You will see a 30% to 50% increase in open rates just by resending the original e-mail campaign to the e-mail addresses that did not open the original e-mail. If you are using a tool like Constant Contact, this is done automatically for you. 

#2. Make A List Of “Engaged” e-Mail Addresses – Go back to your last 12-months of e-mail campaigns and copy all the e-mail addresses into the following groups: 

• “Engaged” Readers = A list of e-mail addresses that have opened an e-mail campaign in the last 12-months.
• “Non-Engaged” Readers = A list of e-mail addresses that never opened a campaign you sent to them. Send them a special offer to see if they respond. 

#3. Personalize Your Subject Lines – By simply adding a person’s name or company name to the subject line, you will see an increase of 10% or more in your open rates (just don’t do this all the time as people will become tone-deaf to this strategy. 

#4. Create Unique e-Mail Campaigns For Each Database On File – Instead of blasting out a one-size-fits-all newsletter, write an e-mail campaign for each database you have on file. The key is this: Write a subject line that resonates with each database.

#5. Keep Your "SEND" Frequency In Check – If you are blasting three to four e-mails a week to your database, or one e-mail a month, you should step back and reevaluate your strategy. And yes, too many e-mails are just as bad as too few. 

#6. Avoid Mondays When Sending A Mass e-Mail Campaign – The day of the week and the time of the day you send an e-mail campaign will play a huge role in its open rate. By the way, Mondays are the worst days to blast an e-mail.

#7. Write Better Subject Lines - Your open rates are directly related to your subject lines. 

#8. Make Sure Your e-Mails Are Dynamically Formatted For A Smartphone, Tablet, Or PC – When you send an e-mail campaign, make sure you are using a service that uses “dynamic formatting” as it will allow a reader to view your campaign without the dreaded “pinching” to expand copy.

My Final Thoughts: The steps I have listed above are important elements of a successful e-mail marketing strategy. If you have any questions, comments, or thoughts, feel free to e-mail or call our office.