Monday, November 04 2019
5 Tips To Write A Money-Making
To help you deliver a better e-mail marketing message, I have listed below a few tips, based on 80+ million e-mail campaigns for our clients, to help you write a more engaging e-mail marketing campaign.
Tip #1: Segment Your Databases
The number one thing you can do is segment your e-mail databases by target audiences, e.g., clients, past clients, prospects, and referral partners.
Remember, you cannot say things to a client that you could say to a prospect and vice versa.
Tip #2: BEFORE You Write A "Prospecting" Campaign, Ask Yourself These Questions
After you have answered each question, start using your answers as the basis for your messaging.
Tip #3: Select The Themes Of Your Campaign
After you have segmented your databases into groups, e.g., clients, prospects and referral partners, past graduates, etc., start writing down the type of "campaign theme" that make sense to send each database on file (see below).
Prospect Specific Campaigns
Client Specific Campaigns
Tip #4: Select A Low-Risk Offer Or Call-To-Action
After you have created your e-mail marketing campaign, you now need to add a low-risk offer or call to action. Why? Because it will help someone take the next step in the buying process or learn more about the value your business brings to the marketplace
Tip #5: Proof Your Campaign BEFORE You Press The Send Button
Before you press the "send" button, you need to proof your e-mail marketing campaign using the following steps:
Executive Summary: You can no longer rely on a generic "one-size-fits-all" e-mail newsletter blast to generate a sales lead for your business; therefore, it is imperative to put some thought into your content messaging.
As I tell all our payroll clients, "What you say, how you say it, who you say it to, and the frequency you say it will all play a huge role in reader engagement."
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