If you want to create a plan to increase your payroll, timkeeping, or HCM sales, you will find this template of particular value.  This 13-page document, written exclusively for a payroll service bureau, arrives as a .PDF document and contains the following sections:

Section 1: Executive Summary 
Section 2: Our Unique Selling Proposition (USP)   
Section 3: Competitive Environment  
Section 4: Sales Revenue Goals 
Section 5: The Generation Of Sales Leads & Referrals  
Section 6: How To We Plan To Keep Our Sales Team Accountable
Section 7: Our Perfect Prospects
Section 8: Referral Partner Relationships  
Section 9: Sales Training Goals  
Section 10: Tactical Marketing Strategies  
Section 11: Sales Follow-Up Strategy 
Section 12: Marketing Database Building Strategy 
Section 14: Our Sales Compensation Plan(s)

Remember, a goal without a plan is just a wish.