Drip Marketing, Inc. offers ad agency-grade social media content, e-mail marketing campaign, brochures, direct mail campaigns and marketing consulting services to the payroll service industry. We are unique because we have specialized in the payroll service industry since 2003 and have logged more than 18,000 hours of R&D, testing and implementation our marketing system -- in a typical year, we will consult with, or implement marketing and advertising strategies for well over 100 payroll service bureaus throughout the country. Six Reasons Why A Payroll Service Like Yours Will Hire Us. Reason #1. Our Industry Specialization & Expert Marketing Knowledge. Unlike other marketing companies, PR firms or ad agencies, we specialize in marketing payroll services. We are extremely knowledgeable about your industry based our extensive market research. Whether it is choosing your mailing options, writing your marketing messages, designing your graphics, printing, or scheduling your e-mail campaigns, we have an expert for it. And, most importantly, our marketing campaigns make you money. Reason #2. You Will Have Access To 18,000 Hours of R&D, Copywriting, Graphic Design and Full Implementation...At a Fraction of The Cost. Since rolling out our DRIP Marketing System for the payroll service industry in 2003, we have spent more than 18,000 hours of R&D refining this remarkable system. Becuase of this level of expertise, our DRIP Marketing System will generate 5 to 100 times MORE money for you than if you did it on your own. How can we say this? We prove it all the time to our payroll service clients. We have truly turned the art of marketing into a science by understanding the things that motivate a prospect to take the next step in the buying process.
Reason # 3. We Focus On Your "Tactical" Implementation. We have experienced many client successes and yes, even a few client failures - failures caused by certain payroll services who were unwilling to change what they were doing or fully commit to implementing our Drip Marketing System. To ensure we deliver results for your payroll service, we spend hours each day managing your tactical implementation process. We do not know what is worse, someone pretending they know what they are doing or surprising you with a new, and unplanned marketing campaign.
Reason #4. We Have Done All The Marketing Research. Before we rolled out our DRIP Marketing System for the payroll service industry, we conducted an 18-month analysis of how people go about making a buying decision using our proprietary 6-step methodology. During this research process, we ascertained the core needs of a prospect or a referral source when hiring or recommending a payroll service respectively. Part of this study allowed us to uncover the emotional reasons of a buyer's decision making process. Once we confirmed the needs of a buyer, we were able to blueprint the optimum marketing strategy for any payroll service.
Listed to the right is a complete overview of our 18-month DRIP Marketing System process.
Reason #5. We Deliver Results To Your Payroll Service. Drip Marketing, Inc. knows why we get hired and why we stay hired -- it is all about the results we deliver to our clients. But did you know that we are also an experienced business consultant on many levels? From contact management solutions and compensation plans to new marketing opportunities, Drip Marketing, Inc. is an excellent resource to help you become more successful with your sales and marketing process. Click here to read what our clients are saying.
Reason # 6. We Continuously Build Trust, Credibility & Brand Recognition For Your Payroll Service. Businesses and CPAs will remember the payroll service/salesperson who took the time to help them make a good buying decision. They will also remember the salesperson who called, e-mailed and wrote to them over time. That is the beauty of our DRIP Marketing System: it helps your sales team show a sustained interest in a prospect or referral source until they are ready to buy -- without your sales team ever getting involved. This becomes especially critical since 97% of the people they target are NOT READY TO BUY.
Fact: If a prospect or referral source cannot tell the difference between payroll services, they will only look at the prices you charge as the differentiating factor. Think about it. |
