Digital marketing plays a crucial role in promoting and growing any business in today's digital age. And payroll services are no exception.
In this blog, I will outline key digital marketing strategies outside of SEO, social media posts, and website optimization.
Tip #1 - Content Marketing: Create valuable and informative content related to payroll services to establish yourself as an industry expert. Write blog posts, e-books, whitepapers, and guides that address common payroll challenges, compliance updates, and best practices. Share this content on your website's blog section and promote it through social media platforms, email newsletters, and industry forums. Content marketing helps build brand authority and attracts potential clients.
Tip #2 - Email Marketing: Build an email list of existing and potential clients and regularly send them informative newsletters, updates, and exclusive offers. Personalize your emails and segment your list based on client preferences and requirements. Email marketing helps nurture leads, retain existing clients, and drive repeat business.
Tip #3 - Client and CPA Testimonials: Encourage satisfied payroll clients and CPAs to leave reviews and testimonials on platforms like Google My Business, Yelp, and industry-specific review websites. Respond promptly to any negative feedback and address concerns professionally. A positive online reputation helps build trust and credibility with potential payroll and HCM clients.
Tip #4 - Influencer Marketing, i.e., CPAs: Consider partnering with complementary businesses, such as accounting firms or HR consultants, to cross-promote services and reach a wider audience. Collaborate with industry influencers or thought leaders who can endorse your payroll services through their networks, blogs, or social media channels. Influencer marketing can help amplify your brand reach and credibility.
Tip #5 - Analytics and Measurement: Regularly monitor key performance indicators (KPIs) using analytics tools like Google Analytics. Track website traffic, conversion rates, engagement metrics, and campaign performance to understand what strategies are working and make data-driven decisions for optimization and improvement.
If you want to jump-start your payroll company sales, I have listed below some key selling tips for all owners, sales leaders, and sales pros to read.
#1: Build A Massive eMail Database - If you want to see an immediate increase in sales, work on building a massive e-mail database of clients, prospects, and referral partners. If you don’t have enough e-mail addresses, call or e-mail me, as we have an e-mail address acquisition service.
#2: Connect With Your Payroll Clients - Satisfied clients are the lifeblood of any business. That said, here are a few ideas to help generate more referrals from your database of clients:
#3: Develop A Drip Marketing Strategy - To market your business cost-effectively, I recommend sending a consistent series of bite-size marketing campaigns versus taking the start-then-stop approach to market your business.
#4: Write Relevant Content To A Reader – The first step you need to take is to develop a database of clients, prospects, and referral partners. After that, start sending relevant messages to each group on file.
#5: Pick Up The Phone To Follow Up - Once a drip marketing campaign has been sent, make sure your salespeople call to follow up a campaign. By the way, this is the best way to shake the prospect tree if you want more sales leads and referrals.
To help you sound more professional on the phone, I have outlined a voicemail script to consider:
#6: Survey Your Clients - A client survey can provide you with a tremendous amount of feedback. Specifically:
About The Author:
Glenn Fallavollita is a highly acclaimed keynote speaker renowned for delivering invaluable sales and marketing advice to business owners and sales leaders, enabling them to win more payroll sales and produce more referrals from their database of clients and referral partners.
Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.
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