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Monday, October 12 2020

e-Mail Marketing Messaging:
What And How You Say It Makes All the Difference

By Glenn Fallavollita - President, Drip Marketing, Inc.

  • Word Count: 188
  • Time To Read: 50 Seconds

If your e-mail marketing campaigns aren't interrupting and engaging its readers, then you need to consider my 4-step e-mail marketing formula below:

  1. Interrupt
  2. Engage
  3. Educate
  4. Offer

5 e-Mail Marketing Campaigns That Will Generate More Sales Leads For You.

To help you generate more sales leads in the next 72 business hours, I have listed some time-tested campaigns below for you to consider:

  • #1: Prospects - e-Mail your database of prospects a "meeting request" letter.
  • #2: Clients - e-Mail a survey to your clients (ask for a referral within the survey).
  • #3: Everyone On File - e-Mail a press release on a new product or service.
  • #4: Everyone On File - e-Mail a product or service spotlight campaign.
  • #5: Everyone On File - e-Mail an educational newsletter, i.e., PPP News, IRS 2021 update, work from home tips, etc.

Attention All Owners And Sales Leaders.

If your marketing person/company isn't giving you solid advice on how to generate more sales leads or, more importantly, doesn't understand the 4-step formula outlined above, then call or e-mail us sooner versus later.

About The Author:

Glenn Fallavollita is a payroll industry sales and marketing expert and a nationally recognized keynote speaker providing money-making advice to help HCM and payroll professionals build more profitable relationships with their database of referral partners and clients.

Glenn is the president of and Drip Marketing, Inc. and has written three books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

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