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Friday, March 29 2024
What To Do When A Hot Payroll Prospect Ghosts You

What To Do When A Hot Payroll Prospect
Ghosts You After Sending Them A Proposal

By Glenn Fallavollita, President of & Drip Marketing, Inc.

  • Word Count: 223
  • Time To Read: 54 Seconds

You just sent a proposal to a hot payroll prospect. And although this person had a strong interest in switching to a new payroll service, they ghosted you after receiving your proposal.  

6 Possible Reasons Why They Ghosted You.

  1. They called their existing payroll service, and they agreed to match your pricing and/or service offering.
  2. They weren't the final decision maker and cannot give you the green light to move forward.
  3. They were expecting greater savings/value/technology from you.
  4. They realized the payroll conversion process wasn't worth the move to a new payroll service.
  5. They had some internal/external issues come up, and moving to a new payroll service is no longer a high priority.
  6. After talking with you, they decided to search out other payroll services, like ADP or Paychex, which demonstrated better value.

Send This e-Mail To A Prospect Who Ghosted You (After My 2/3 Call Strategy).

After leaving a few voicemails, I highly recommend sending the e-mail below.

[First Name]:

I have called a few times in the past few (days/weeks) and have not heard back from you. And since I want to be professional in my follow-up efforts with you, it would help me a lot if you hit the reply key and type in the number that represents your situation; I will take it from there.

#1: Glad you are touching base. Please call me (today/this week/next week) to discuss the details of your proposal.

#2: Thanks anyway (your first name), but there isn't any interest in moving forward with your company. 

#3: The timing isn't right; check back with me in 2 to 3 months.

Again, if you would hit the reply key right now and type the number that best describes your situation, I would greatly appreciate it!

Name – Title

P.S.  You will find attached a one-page list of client testimonials from businesses (who switched from ____ to us, similar in size to yours, etc.).

About The Author:

Glenn Fallavollita is a highly acclaimed keynote speaker renowned for delivering invaluable sales and marketing advice to business owners and sales leaders, enabling them to win more payroll sales and produce more referrals from their database of clients and referral partners.

Additionally, Glenn is the president of and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From YouHe also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: AT 07:00 am   |  Permalink   |  Email