Friday, January 21 2022
Marketing your payroll service is a critical aspect to growing its sales; however, the key to your marketing success is this: Niche marketing.
What Is Niche Marketing?
Niche marketing is all about focusing on a particular group(s), i.e., a marketing database that has a common element(s).
Core Groups To Target:
Niche Markets To Consider (Sample List):
The Benefit From Niche Marketing.
The real benefit of niche marketing is this: Focus. And if you ever managed a sales/marketing team, you and I both know it’s imperative to keep a person’s focus on a target market. Plus, when you are focused on a particular group, the following happens:
What Type Of Promotions Or Low-Risk Offers Can You Use?
Consider these ideas as you plan your promotion:
Sample list of private label BBQ/hot sauce companies:
Crucial Step: Review Your Existing Marketing Material And Website.
If you are targeting a niche market, I recommend reviewing/rewriting the following:
Clearly Articulate The Pain Points Your Payroll Service Solves AND Its Industry Expertise.
Your marketing message should tell a reader the problems your payroll service solves. Here are some key talking points:
You Only Have .5- to 1.5 Seconds To Get Someone’s Attention.
Choose your headlines carefully as you will only have a reader’s attention for .5- to 1.5-seconds. With your niche marketing messages, remember to use industry jargon to help your message resonate with a reader.
Avoid using platitudes like these:
Add These Downloadable Resource Guides To Your Website/e-Mail Marketing Campaigns:
Executive Summary: Prospects will switch to a new payroll service for the following reasons:
Now that you know the top reasons why someone would want to switch to a new payroll service, you can use this information in your next marketing campaign.
About The Author:
Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.
Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.
© Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission.