Tuesday, May 06 2025
Stop Looking & Sounding Like A
Let’s face it—if your payroll service sounds just like the next one, prospects will tune you out. And you’re not alone. Many payroll providers rely on the same tired, overused phrases in their marketing:
These lines don’t differentiate you—they blend you into the background. The Harsh Truth: You Only Have Seconds to Make an Impact Today’s decision-makers are overwhelmed and short on time. The average person spends:
In that blink of an eye, your prospect’s brain is already asking:
Stand Out by Speaking to What Really Matters If your message doesn’t connect with their real frustrations, pain points, or business needs—fast—they’ll skip it. Whether it's an email, ad, or landing page, your message must show empathy, clarity, and value. That’s how you capture attention in a crowded market. Bottom Line: With thousands of marketing messages bombarding your prospects daily, what will you do to break through the noise? About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. © Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission. |
