5 Tips To Help You Write A
Money-Making e-Mail Campaign
By Glenn Fallavollita, President - Drip Marketing, Inc. & SellMorePayroll.com

• Word Count: 472
• Time To Read: 1.9 minutes 

To help you deliver a better e-mail marketing message, I have listed below a few tips, based on sending more than 113 million e-mail campaigns for our clients.

Tip #1: Segment Your Databases. 

The number one thing you can do is segment your e-mail databases by target audiences, e.g., clients, past clients, prospects, and referral partners. Remember, you cannot say things to a client that you could say to a prospect and vice versa.

Tip #2: BEFORE You Write A "Prospecting" Campaign, Ask Yourself These Questions.

• What things will trigger a prospect to start looking for a product or service that we sell?
• What are the most critical business problems our products/services solve(s) and how does it save our clients money or time?
• What are the titles of people we are targeting, e.g., Owners, CFOs, HR Directors, etc.?

After you have answered each question, start using your answers as the basis for your messaging.

Tip #3: Select The Themes Of Your Campaign.

After you have segmented your databases into groups, start writing down the type of "campaign theme" that makes sense to send each database on file (see below).

Prospect Specific Campaigns

• Client testimonials
• Free whitepapers, buying guides, forms, etc.
• How to (buy, hire or switch) what we sell
• Introduction letter
• Meeting request
• Newsletters
• Press release on a newly hired salesperson
• Service or product spotlight
• Employee spotlight

Client Specific Campaigns

• Free whitepapers, buying guides, forms, etc.
• Newsletters
• Performance survey
• Press release on an upgraded service/product or new service/product
• Press releases on new feature or service
• Refer us to someone you know
• Service or product spotlight
• Employee spotlight
• Thank you for your business letter 

Tip #4: Select A Low-Risk Offer Or Call-To-Action.

After you have created your e-mail marketing campaign, you now need to add a low-risk offer or call to action. Why? Because it will help someone take the next step in the buying process or learn more about the value your business brings to the marketplace

Tip #5: Proof Each Campaign BEFORE You Press The Send Button

Before you press the "send" button, you need to proof your e-mail campaign using the following steps:

• Print your final campaign.
• Printed the printed proof to two to three people for proofing.
• Wait about 24-hours and make one last pass at proofing your campaign; it's amazing what you will catch the next day!

Executive Summary: You can no longer rely on generic "one-size-fits-all" e-mail newsletter blasts to generate a sales lead for your business; therefore, it is imperative to put some thought into your content messaging.

As I tell all our payroll clients, "What you say, how you say it, who you say it to, and the frequency you say it will all play a huge role in reader engagement."

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About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.