Wednesday, January 19 2022
5 Tips To Help You Write A
To help you deliver a better e-mail marketing message, I have listed below a few tips, based on sending more than 113 million e-mail campaigns for our clients.
Tip #1: Segment Your Databases.
The number one thing you can do is segment your e-mail databases by target audiences, e.g., clients, past clients, prospects, and referral partners. Remember, you cannot say things to a client that you could say to a prospect and vice versa.
Tip #2: BEFORE You Write A "Prospecting" Campaign, Ask Yourself These Questions.
After you have answered each question, start using your answers as the basis for your messaging.
Tip #3: Select The Themes Of Your Campaign.
After you have segmented your databases into groups, start writing down the type of "campaign theme" that makes sense to send each database on file (see below).
Prospect Specific Campaigns
Client Specific Campaigns
Tip #4: Select A Low-Risk Offer Or Call-To-Action.
After you have created your e-mail marketing campaign, you now need to add a low-risk offer or call to action. Why? Because it will help someone take the next step in the buying process or learn more about the value your business brings to the marketplace
Tip #5: Proof Each Campaign BEFORE You Press The Send Button
Before you press the "send" button, you need to proof your e-mail campaign using the following steps:
Executive Summary: You can no longer rely on generic "one-size-fits-all" e-mail newsletter blasts to generate a sales lead for your business; therefore, it is imperative to put some thought into your content messaging.
As I tell all our payroll clients, "What you say, how you say it, who you say it to, and the frequency you say it will all play a huge role in reader engagement."
About The Author:
Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.
Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.
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