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Tuesday, January 18 2022
2 Reasons Why Your Payroll Service Needs An e-Mail Marketing Strategy

2 Reasons Why Your Payroll Service
Needs An e-Mail Marketing Strategy

By Glenn Fallavollita, President of  SellMorePayroll.com

  • Word Count: 161 
  • Time To Read: 36 Seconds 

e-Mail marketing should be at the top of your sales and marketing strategy as it can play a significant role in helping your sales follow-up efforts, social media marketing, webinars/events, and content marketing. 

2 Critical Reasons Why You Need An e-Mail Strategy:

  • Reason #1: Your target audience spends 4 – 6 hours a day sending and receiving e-mails. 
  • Reason #2: 95% - 98% of all payroll salespeople (including yours) give up after their third “No, I am not interested in what you are selling” conversation and/or after being ghosted.  

The Road To e-Mail Success.

If you want more people to read your e-mail campaigns, here are some tips:

  • Make sure list segmentation is part of your e-mail strategy.
  • Write engaging, concise, and straightforward subject lines.
  • Your content should be relevant to your target audience. 
  • Add a call to action to every campaign.
  • Pick up the phone and call the people who open your e-mails (use my 2/4 call strategy. 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll AT 05:22 am   |  Permalink   |  Email