Wednesday, February 02 2022
Why You Need To Send More Than A Newsletter
Some payroll owners and sales leaders feel that blasting a one-size-fits-all newsletter to everyone in their e-mail database once or twice a month is “marketing” their payroll or HCM business. And if you feel this way too, you are also losing tons of sales leads AND referrals.
85% To 90% Of Your Prospects (And Referral Partners) Are NOT Reading Your Payroll Newsletter!
That’s right; 85% to 90% of your prospects and referral partners are NOT reading your newsletter. And those that do:
Think about it, a massive 85% - 90% of your PROSPECTS and REFERRAL PARTNERS are NOT reading your newsletter. So let me ask you; "Is this acceptable to you?" If it isn't, call me ASAP as our payroll industry Drip Marketing System 10.0 will deliver better results for you!
Click Here To Read How We Doubled This Payroll Service's Open Rate.
10 Tips To Get More People To Open Your Next e-Mail Campaign(s).
Summary: In today’s work-from-home environment, your database of payroll prospects, referral partners, and clients are spending more time in their inboxes. And if you want to capture someone’s attention, so they read your next e-mail campaign, consider the tips I have listed above!
About The Author:
Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.
Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.
© Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission.
- 10 Must-Read Tips BEFORE Selling A Payroll Service
- Payroll Service Newsletters: How To Write Hot, Engaging, & Timely Content
- 6 Steps To Help You Become A Payroll Industry Subject Matter Expert
- 2 e-Mail Marketing Campaigns To Help You Win More Payroll Sales
- 6 Reasons Why No One Will Remember Your Payroll Service