Wednesday, February 09 2022
According to Forrester Research, "Companies that nurture their database of leads make 50% more sales at a cost 33% less than non-nurtured leads." Therefore, it is imperative to set up a drip marketing system to help nurture your database of payroll prospects and referral partners with educational building payroll content.
Read These Sales And Marketing Statistics.
Before I wrote my book Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You, I studied how 1,000+ businesses and salespeople go about sales and marketing. Here is what I found:
Lead conversion is critical for all sized payroll services, including yours. Therefore, a sales leader needs to:
Bottom line: If your payroll service isn’t top-of-mind when someone is ACTIVELY seeking a new payroll or timeclock solution, a sale will go to another payroll service and NOT yours. Yes, it's that simple; which is the #1 reason you need to have an active drip marketing system running at your payroll service.
About The Author:
Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.
Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.
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