Thursday, February 17 2022
Here are three studies all payroll sales leaders and owners need to read:
Study #1: Cahners Publishing did a study of 40,000 sales inquiries. Here are the results:
Study #2: According to an article by Work-Learning Research, Sadly, People forget 50% to 80% after one day. What’s worse is this: A prospect will forget 80% of what you tell them on the phone within 60 minutes!
Study #3: I did a formal study of 250+ payroll services; here is what I found:
Follow-Up Calls Are NOT Being Made:
Sales Staff Turnover:
*At privately-held payroll services.
What Do These 3 Studies Mean For Your Payroll Service?
Your database of longer-term prospects offers your payroll service 4X more sales opportunities than short-term prospects. Therefore, you need to develop both a short-term AND long-term drip marketing strategy - a strategy that should include a combination of:
About The Author:
Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.
Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.
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