9 Factors That Will Affect Your Payroll Service’s e-Mail Open Rates
(Print And Share With Your Marketing Team And Sales Leader)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 206
• Read Time: 48 Seconds

After sending more than 130 million (yes, million) e-mail marketing campaigns for our clients, here are some of the factors that will have a dramatic impact on an e-mail campaign’s open rate.

• #1: Subject Line – Keep it clear, concise, and benefit-driven.

• #2: Sender Name – Use a recognizable and trustworthy name.

• #3: Timing – Test and optimize send times for your audience.

• #4: Frequency – Avoid overwhelming subscribers with excessive email communications.

• #5: Content Relevance – Segment lists to send targeted, personalized content.

• #6: Database Receiving The Campaign: New prospects? Existing clients/past clients? An existing database on file?

• #7: Database Hygiene: When was the last time your database was updated, deduped, and reviewed for bounces?

• #8: Past Reader Engagement: Past reader’s engagement level; was the campaign sent to the people who opened (or did not open) a previous campaign(s).

• #9: Who's Writing Your Content: If the person writing your content is creating a 'wall of words,' it can and will be a turn-off to readers.

IMPORTANT NOTE: If you are sending a mass e-mail marketing campaign to a “non-client” database, avoid Mondays altogether, as they are notoriously a bad day for mass e-mail marketing campaigns.

Best Days & Times To Send An e-Mail Campaign:

• Tuesdays – Thursdays from 8:15 a.m. to 9:30 a.m., 11:30 a.m. - 11:45 a.m., 12:55 p.m., or @ 2:45 p.m.
• Fridays from 8:15 a.m. to 9:30 a.m.

By fine-tuning these areas, payroll service companies can boost engagement, foster credibility, and ultimately drive higher open and response rates.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.