2 e-Mail Marketing Campaigns
To Help You Win More Payroll Sales
By Glenn Fallavollita, President of SellMorePayroll.com

• Word Count: 140
• Time To Read: 33 Seconds 

If you want to see an increase in your payroll sales, and I mean immediate, do the following: 

1. Send your clients a "refer-us-to-a-friend" e-mail campaign.
2. Send your database of CPAs a "refer-us-to-a-business client" e-mail campaign. 

After each campaign was sent, have a mandatory phone-blitz-follow-up session with your salespeople. Yes, it's that simple. 

6 e-Mail Marketing Campaigns To Implement:  

1. A webinar on a hot topic, i.e., ERTC, How To Prevent A Payroll/HR Cyberattack, etc. 
2. Client Survey
3. Holiday Card
4. Press Release On A New Hire, New Product/Service
5. Product Or Service Spotlight
6. Sales Intro Letter

P.S. The days of winging it are over when it comes to marketing your payroll service. If you want to have a break-out year, set your sales and marketing goals and then take action.

About The Author:

Glenn Fallavollita is a highly acclaimed keynote speaker renowned for delivering invaluable sales and marketing advice to business owners and sales leaders, enabling them to win more payroll sales and produce more referrals from their database of clients and referral partners.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

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