How To Stop Looking Like A
"Small, Me-Too” Payroll Service
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 403
• Time To Read: 1.6 Minutes

Are you tired and looking like a small "me-too" payroll service? If you are, you're not alone, as many payroll pros use the same tired old lines in their marketing messaging - which can make it difficult to stand out from the competition. Some common marketing/sales phrases include:

• We offer great customer service.
• Our payroll experts are here to help you.
• We do more than payroll; we have a great workforce management system.
• We’re cheaper than your current payroll service.
• We’ve been in business since XXXX.
• You’ll get a dedicated payroll specialist.

You Have Very Little Time To Capture A Payroll Prospect’s Attention.

Your marketing messages must resonate with your target audience; if not, they will skip over your e-mail campaign, stop reading your website, or only look at price as the key differentiator. 

Get In The Mind Of A Prospect Before Writing Your Next Campaign.

Research has proven that the average person will spend less than 15 seconds reading your website or 1.0 - 1.5 seconds reading a subject line in their inbox. And during this time, their brain will process some of the questions listed below to determine if they should continue reading to learn more or open your e-mail message:

• Are they saying things that are important to me?
• What makes this payroll service any better or different from the one I am using now?
• Why should I consider their offer of X, Y, or Z?
• Do I know this company?
• Do I need a new payroll service / HCM system?
• Should I compare my current payroll service to theirs?
• What is this company selling?

Every prospect/referral partner is just like you; they have limited time to learn about your payroll service as they are trying to do more work with fewer resources. And the more in sync your messages are with someone's problems, frustrations, annoyances, and needs, the quicker you will get their attention. Period. 

Executive Summary: With the average person exposed to thousands of marketing messages daily, what are your plans to change what you say? 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

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