Drip Marketing: 6 Elements To Your Success
(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - SellMorePayroll.com & Drip Marketing, Inc.
- Word Count: 267
- Read Time: 64 Seconds
The success of your payroll service’s drip marketing efforts will hinge on six very specific elements:
- Relevant Content: Provide meaningful, targeted information your audience values—otherwise, they won’t welcome your messages.
- Frequency: Too many or too few touches can weaken results. Balance is critical.
- Recency: If a prospect feels overwhelmed by too many messages during the day/week, they will not only ignore you, but also delete all future messages.
- Blended Marketing Tactics: Integrate e-mail, direct mail, SMS, blogs, social media, meetings, and phone calls to maintain continuous contact.
- Education-Based Selling Tools: Use educational content materials to build trust and credibility, as these two elements help compress the sales cycle.
- Proactive Follow-Up Calls: Consistent “Oh, By The Way” calls to your database of prospects and referral partners can and will dramatically boost sales momentum.
About The Author:
Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.
Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.
© Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission.
