5 Tips To Follow-Up An e-Mail Campaign
(And Generate More Payroll Leads And Referrals For You
By Glenn Fallavollita, President - Drip Marketing, Inc. & SellMorePayroll.com

• Word Count: 259
• Time To Read: 60 Seconds

To maximize sales leads and payroll client / CPA referrals from an e-mail marketing campaign, it is imperative to make a follow-up call. To help you do this effectively, check out my five-step follow-up strategy:

1. Create an e-mail campaign (include a low-risk offer).
2. Create two scripts: One for talking with a live person and one for leaving a voicemail.
3. Send your campaign on a Tuesday at 8:30 a.m.
4. After sending the campaign, wait 2.5 hours and download a list of people who opened the e-mail. Sort the list by company and then by e-mail address. After this is done, start calling everyone.
5. After you leave a voicemail message, send the e-mail below.

Send This e-Mail After Your Voicemail Message.

First Name: I just called and left you a message as I wanted to follow up on an e-mail we sent you today about our ____________.

If you want to learn how we can (reduce, save, mitigate, increase your ___________), I have a few ideas that will help your business – just return my call or send me off a quick e-mail on the best time(s) for us to talk.

I look forward to connecting with you!

Name
Company Name
Phone
e-Mail Address

P.S. If you want to read what some of our clients are saying about our ____________, I have attached a few client testimonials for you.

What To Do On Friday Morning (My 2/4 Call Strategy).

On Friday morning, make a second and final call to the people who didn’t call you back or respond to the e-mail above.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.