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Thursday, April 23 2026
Payroll Sales Leaders: 3 "Must-Read" Sales Studies
Here are three studies all payroll sales leaders and owners need to read: Study #1: Cahners Publishing did a study of 40,000 sales inquiries. Here are the results:
Study #2: According to an article by Work-Learning Research, Sadly, People forget 50% to 80% after one day. What’s worse is this: A prospect will forget 80% of what you tell them on the phone within 60 minutes! Study #3: I did a formal study of 250+ payroll services; here is what I found: Follow-Up Calls Are NOT Being Made:
Sales Staff Turnover:
*At privately-held payroll services. What Do These 3 Studies Mean For Your Payroll Service? Your database of longer-term prospects offers your payroll service 4X more sales opportunities than short-term prospects. Therefore, you need to develop both a short-term AND long-term drip marketing strategy - a strategy that should include a combination of:
Summary Points:
About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. © Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission. Saturday, February 14 2026
Why You Need A CPA Drip Marketing System
To help you develop a drip marketing system that targets your database of CPAs/referral partners, you will find a few steps to consider below:
With drip marketing, it is all about sending the right message, at the right time, to the right audience, and at the right frequency! About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. © Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission. Tuesday, January 27 2026
Drip Marketing: 6 Elements To Your Success
The success of your payroll service’s drip marketing efforts will hinge on six very specific elements:
About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. © Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission. Friday, September 26 2025
9 Factors That Will Affect Your Payroll Service’s e-Mail Open Rates
After sending more than 130 million (yes, million) e-mail marketing campaigns for our clients, here are some of the factors that will have a dramatic impact on an e-mail campaign’s open rate.
IMPORTANT NOTE: If you are sending a mass e-mail marketing campaign to a “non-client” database, avoid Mondays altogether, as they are notoriously a bad day for mass e-mail marketing campaigns. Best Days & Times To Send An e-Mail Campaign:
By fine-tuning these areas, payroll service companies can boost engagement, foster credibility, and ultimately drive higher open and response rates. About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. © Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission. Friday, September 12 2025
16 Things Winning Payroll
If you and/or your sales team need a reset, start by adopting the habits of winning payroll sales professionals. Below are sixteen proven morning routines that help payroll salespeople stay sharp, organized, and revenue-focused. 16 Things Winning Payroll Salespeople Do Each Morning. 1. They Get To Work Early: Successful salespeople arrive early to the office to avoid the typical interruptions from their co-workers.
4. They Read Their Sales/Personal Goals: Successful salespeople read their sales goals and personal goals to help internalize their success. P.S. #1: The key to managing your day is to take action. About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. To hire Glenn for your next conference, visit DripMarketingSpeaker.com. © Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission. Monday, June 16 2025
Niche Marketing: The Secret Sauce To
Marketing your payroll service is a critical aspect of growing its sales; however, the key to your marketing success is niche marketing. What Is Niche Marketing? Niche marketing is all about focusing on a particular group(s), i.e., a database of businesses that have a common focus/expertise. Niche Markets To Consider (Sample List):
The Benefit of Niche Marketing. The real benefit of niche marketing is this: Focus. And if you ever managed a sales/marketing team, you and I both know it’s imperative to keep a person’s focus on a target market. Plus, when you are focused on a particular group, the following happens:
PrimePay Focuses On Franchisees Examples of PrimePay's Franchise Partnerships:
Crucial Step: Review Your Existing Marketing Material And Website. If you are targeting a niche market, I recommend reviewing/rewriting the following:
Clearly Articulate Your Industry Expertise. Your marketing message should clearly convey to the reader your industry expertise. To help you accomplish this, highlight your utilization of advanced technology, such as timekeeping integration, HR tools, and employee self-service portals. Back it up with testimonials from clients in their industry and mention your endorsements from trusted CPAs and advisors. When prospects recognize your authority in their space, they are far more likely to trust you (and endorse) with their payroll. Executive Summary: Your targeted niche prospects will switch to a new payroll service for the following reasons (sorted alphabetically):
About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc., and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. © Drip Marketing, Inc. All Rights Reserved. May Not Be Used Without Written Permission. Monday, June 02 2025
10 Proven Tips That Will Jump-Start Your Payroll Sales (Print And Share At Your Next Sales Meeting)
If you want to improve your sales performance and ensure your survival in today’s competitive payroll sales environment, I have listed several tips below (in no particular order) to help you master the sales profession. The 10 Tips Are:
The payroll sales environment shifts rapidly, from new competitors emerging to competitors lowering the price of similar products and services you sell, to new technology rendering your solution obsolete, to a competitor receiving a large sum of capital from an investor. If you would like to learn more about SellMorePayroll.com, call my office @ (856) 401-9577. About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc., and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. © Drip Marketing, Inc. All Rights Reserved. May Not Be Used Without Written Permission. Monday, June 02 2025
What To Do When A Payroll Prospect Says, "Call Me In The Fall"
June is when many payroll salespeople start hearing prospects say things like:
As you can imagine, this time of year presents a unique and difficult challenge for many salespeople. Here Are Just A Few Responses To Consider:
If A Prospect Still Says "No," Here Are Some Suggestions: Here are a few suggestions for people who want to put things off until after the summer.
Executive Summary: If a prospect is delaying their decision to buy from you (or meet with you), we recommend offering an alternative close. By doing so, you will most likely find the underlying cause of why they are not ready. Remember, people like "special bundle deals” as it makes them feel good about getting more value. About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. © Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission. Tuesday, May 06 2025
Stop Looking & Sounding Like A
Let’s face it—if your payroll service sounds just like the next one, prospects will tune you out. And you’re not alone. Many payroll providers rely on the same tired, overused phrases in their marketing:
These lines don’t differentiate you—they blend you into the background. The Harsh Truth: You Only Have Seconds to Make an Impact Today’s decision-makers are overwhelmed and short on time. The average person spends:
In that blink of an eye, your prospect’s brain is already asking:
Stand Out by Speaking to What Really Matters If your message doesn’t connect with their real frustrations, pain points, or business needs—fast—they’ll skip it. Whether it's an email, ad, or landing page, your message must show empathy, clarity, and value. That’s how you capture attention in a crowded market. Bottom Line: With thousands of marketing messages bombarding your prospects daily, what will you do to break through the noise? About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. © Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission. Wednesday, March 26 2025
4 Tips For Selling Your Payroll Service In 2025
If you plan to sell your payroll business in the next 6 to 9 months, here are four tips to help make your business more appealing to a buyer. 1. Be Clear About Why You Are Selling Your Business:
2. Understand Your Clients: Prospective buyers typically want to see:
3. Get Your Paperwork In Order: You need to have your paperwork in one file:
4. How To Maximize Your Multiple: Ways to add value include:
About The Author: Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients. Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites. To hire Glenn for your next conference, visit DripMarketingSpeaker.com. © Drip Marketing, Inc. All Rights Reserved May Not Be Used Without Written Permission. |











