Skip to main content
Online Store
Contact Us
email usour twitterour facebook page
prev
next

We're Payroll Industry Experts!
(Just Read What Our Clients Are Saying)

Contact Us Now!

Affordable Solutions
Low-cost marketing solutions to fit your needs.

Contact Us Now!

Tuesday, August 23 2022
4 e-Mail Marketing Tips to Grow Your Payroll Service's Sales

4 e-Mail Marketing Tips to Grow Your Payroll Service's Sales
By Glenn Fallavollita, President - SellMorePayroll.com Drip Marketing, Inc.

  • Word Count: 356
  • Read Time: 1.4 Minutes

Developing an e-mail marketing strategy is a challenge for most payroll services as many owners get caught up in expensive social media marketing, blog content, video marketing, video-sharing platforms, and digital advertising. 

Although there are many ways to market a payroll service, don’t neglect the power of e-mail marketing. Why? A business averages $36 for every $1 invested, according to Direct Marketing Association (DMA).

4 Ways To Grow Your Payroll Service Via e-Mail Marketing.

#1: Vary Your e-Mail Marketing Content - Blasting a generic e-mail newsletter was cutting-edge marketing 20 years ago. In today’s information-overloaded inboxes,  you need to ensure you are offering valuable content to a reader. If not, your open rates will suffer. 

Here are some attention-grabbing ideas:

  • Promote An Event. Invite local prospects/CPAs to an event you are hosting at your business.
  • Product / Service Upgrade. Send an e-mail campaign informing your target group of a new product, service, or new hire.
  • Newsletters. Make sure your newsletters are filled with timely and hot payroll, HR, IRS, timekeeping, etc. content.
  • Free Trial. 

Click Here To Read How This Payroll Service Saw A 61.4% Newsletter Open Rate.

Your database of CPAs and prospects don’t want nonstop promotional material; however, year-end deals are definitely an eye-catcher.

#2: Segment Your e-Mail Databases - The best way to maximize your e-mail messaging is to write to the audience you are targeting (see list below).

  • Clients
  • CPAs
  • Chamber Members
  • BNI Members
  • Prospects

Four Examples:

  1. Chamber Members: Member-To-Member Discount
  2. CPAs: Refer Us To A Business Client
  3. Clients: Refer Us To A Friend
  4. Prospects: Free Webinar On New Timeclock Technology

#3: Add A Low-Risk Offer - Every email campaign needs a visible low-risk offer (LRO); even if a sale isn’t the e-mail’s primary goal. Some suggestions:

  • Make your offer compelling.
  • Make your offer visible; however, don’t let it distract from your campaign.
  • Use compelling copy.
  • Use a three to six-word offer headline.
  • Use action-oriented copy, i.e., “Click Here” or “Download Now.”

#4: Pick Up The Phone - If you want more sales leads and referrals, you need to pick up the phone to follow up. Do this, and you will see sales magic happen (I prove it all the time to my clients).


About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books; Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 06:29 am   |  Permalink   |  Email
Thursday, July 28 2022
9 Tips To Help Avoid Hiring A Payroll Salesperson Who Can't Sell

9 Tips To Help Avoid Hiring
A Payroll Salesperson Who Can’t Sell

By Glenn Fallavollita, President - SellMorePayroll.com Drip Marketing, Inc.

  • Word Count: 446
  • Read Time: 1.8 Minutes

There is an epidemic failure in the payroll industry when it comes to salespeople, as 66%* of all payroll service salespeople quit or get fired in their first 4 to 12 months of employment. In fact, I saw one payroll service owner hire and fire four salespeople and one sales leader at the cost of $200,000+. By the way, each person was employed, on average, for 6.4 months. Ouch!

9 Tips To Help You Avoid Hiring The Wrong Salesperson.

If you want to hire a sales professional, I have listed several tips for you to consider below.

Tip #1: Review Your Hiring Process – Before you hire a salesperson, review the following:

  • What are your interviewing, reference checking, and onboarding processes?
  • What type of marketing database do you have on file for them to leverage?
  • How do you plan on training the person?
  • What sales reports do you want them to use (which will help you manage them)?

Tip #2: Pay A Bounty - Go to your staff, database of contacts, and vendors and say, “I will pay you $5,000 if you can help me recruit a salesperson.”  By the way, you will only pay the $5,000 if the salesperson produces $X in revenue in their first 12 months of employment (a lower amount based on employment/revenue produced).

Tip #3: Check References – Reference checking is critical when hiring a salesperson as 57% of all people embellish their resume when it comes to their “skill set,” according to a careerbuilder.com survey.

Tip #4: Ask Their Past Employer(s) This Question - “If you had the chance, would you hire <first name> again?” Their response, or lack of an answer, will be eye-opening.

Tip #5: Look Deep Into Your Rolodex, LinkedIn Contacts, And Vendors - When you have an open sales position, reach out to your contacts to see if they know of anyone who might be interested in a sales position at your company.

Tip #6: Test Candidates On The Computer – Before you hire a salesperson, test every candidate on their ability to type as there is a direct correlation between technology skills and sales success. 

Tip #7: Don’t Hire Salespeople Who Will Work From Home - If you can avoid it, hire a salesperson within a reasonable driving distance from your office. 

Tip #8: Develop A Formal Onboarding Process - BEFORE you hire a salesperson, make sure you have a formal onboarding process (sales training manual, sales tracking reports, databases, sales scripts, etc.). 

Tip #9: Mandatory Things To Do - BEFORE you hire a salesperson, do these two things:

  1. Ask the candidate to role play with you so you can test their discovery question-asking skills.
  2. Ask them to give you a presentation on what they are currently selling.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books; Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 06:24 am   |  Permalink   |  Email
Thursday, July 28 2022
Why Payroll Salespeople Need To Keep Score

Why Payroll Salespeople Need To Keep Score
By Glenn Fallavollita, President - SellMorePayroll.com Drip Marketing, Inc.

  • Word Count: 197
  • Read Time: 56 Seconds

There is no getting around it; the payroll sales profession is a numbers game. And as with all games, you need to keep the score of your wins, losses, and other vital sales performance statistics.

Unfortunately, many salespeople (and their sales leaders) don’t have the discipline to track their sales activity or performance. Specifically, they do not:

  • Keep score of what they are doing each day/week.
  • Track the right type of sales metrics, i.e., proposals sent, proposals closed, order value, etc.

Although a proposal pipeline report is the lifeblood of a salesperson, all payroll salespeople need to track:

  1. Proactive sales activities, i.e., outbound calls made and networking meetings.
  2. The number of appointments, demonstrations, and/or webinars scheduled/completed each week.
  3. Proposal/quote closing ratio.
  4. The prospects that represent their short-term sales opportunities.
  5. The size of their e-mail marketing database (this is critical to a salesperson's sales success).

Here’s The #1 Reason Why You Need To Keep Score.

Tracking the right sales activities exposes all the under and over-performing areas for a salesperson as it's critical to a salesperson's short/long-term success; therefore, I recommend having an accountability friend or team leader to help a salesperson stay laser-focused on their sales goals/quota.


About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books; Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 12:13 am   |  Permalink   |  Email
Tuesday, July 26 2022
How To Quickly Generate More Payroll Sales Leads

How To Quickly Generate More Payroll
Sales Leads With e-Mail Marketing

By Glenn Fallavollita, President - SellMorePayroll.com & Drip Marketing, Inc.

  • Word Count: 307
  • Read Time: 1.2 Minutes

Do you want more sales leads and client/CPA referrals from your e-mail marketing campaigns? If you do, I have listed several tips below for you to implement in the next 7 to 10 days.

Tip #1: Segment Your Databases – The #1 thing you need to do is segment your e-mail databases by clients, prospects, and referral partners.

Tip #2: Develop An e-Mail Marketing Strategy By Target Audience – After segmenting your databases, you need to develop an e-mail strategy for your database of clients, prospects, and referral partners.

Tip #3: Develop A 30-Day e-Mail Marketing Calendar – Create a 30-day calendar of what you plan to send each database on file, i.e., prospect press releases, general newsletters, referral partner refer us to a business client campaign, etc.

Tip #4: Set Follow-Up Expectations – Tell your salespeople that they will be required to follow up on a particular campaign (see below).  

Tip #5: Give Your Salespeople Sales Tools – As you are creating your e-mail campaign, i.e., educational webinar, give them the following:

  • Day, date, and time for ‘mandatory’ follow-up calls.
  • Sales scripts/talking points to use.
  • Voicemail talking points.
  • Post voicemail follow-up e-mail campaign.

Tip #6: Always Add A Low-Risk Offer/Call-To-Action – When developing an e-mail campaign, always add a low-risk offer to it as it makes the follow-up process easier for your salespeople.

Tip #7: The Day You Send A Campaign – After hitting the send button, wait 90 minutes and give your salespeople an Excel file of the people who opened the campaign, i.e., send the campaign at 8:30 a.m., print databases @ 10:30 a.m., and then start calling at 10:45 a.m.

Summary: Your database of clients, prospects, and referral partners spend 4 – 6 hours a day in their inbox; therefore, e-mail marketing is a great tool to help build trust, credibility, and brand recognition for your business in the marketplace.
 


About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books; Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 06:13 am   |  Permalink   |  Email
Thursday, April 21 2022
4 Steps To Using An Elevator Pitch For Your Payroll Service

4 Steps To Using An Elevator Pitch
For Your Payroll Service

By Glenn Fallavollita, President - SellMorePayroll.com

  • Word Count: 312
  • Read Time: 75 Seconds

A polished elevator pitch is an essential tool for any payroll service/HCM salesperson as it will allow them to quickly and effectively communicate a payroll service's value proposition; plus, it will also set them apart from the competition. By mastering this brief (10 – 30 seconds) and powerful statement, you will be able to articulate the things that set you apart from the competition.

Sample Elevator Pitch:

"Since 20XX, we have been helping business owners like you solve their X, Y, and Z problems. More specifically, we help our payroll and HCM clients…

  • One, stay compliant with their __________ requirements.
  • Two, reduce their ________ liabilities through a variety of ___ and ____ solutions.
  • Three, take advantage of certain ___________.

By the way, here are a few client testimonials from companies similar  in size to yours."

4 Steps To Using Your Elevator Pitch.

Step 1:  Assess The Person/Group: Before you go into your elevator pitch, ask yourself...

  • What is their title?
  • Are they a referral from someone, a cold prospect, or someone who called in and asked for a proposal?
  • What do they value most in their payroll service, and what don’t they like in their current payroll service?
  • What products/services are they looking to purchase?

Step 2: Be Concise - Make sure your elevator pitch is brief and concise. It should last about 10 – 30 seconds, although I have done 90-second elevator pitches for group presentations. Remember, read your audience.

Step 3: Look For Opportunities During Your Discovery Questions - I always like to ask some discovery questions BEFORE I use my elevator pitch. Why? I get to leverage the information learned from my discovery phase.

Step 4: Be Confident - One of the most important elements in your elevator pitch is confidence. Believing in yourself, your business, and what you offer will get a prospect/referral partner excited about your offering.


About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 11:30 am   |  Permalink   |  Email
Monday, April 18 2022
7 Newsletter Ideas to Attract More Payroll Sales Leads And Referrals

7 Newsletter Ideas To Attract More
Payroll Sales Leads And Referrals

By Glenn Fallavollita, President - SellMorePayroll.com

  • Word Count: 303
  • Read Time: 73 Seconds

e-Mail marketing is a low-cost way to promote your payroll/HCM business in the marketplace. And to help you produce content your subscribers would want to read, here are a few ideas to help you attract more sales leads and referrals.

1. Topic Series: You can commit the month of May to how to hire a new employee or the new marijuana laws. This approach gets subscribers looking forward to your upcoming e-mails and makes it easier for you to plan your content. 

2. Q&A: With this section, you can address a single question and answer it via your newsletter, i.e., how to conduct an employee background check, how to streamline HR employee questions, etc. 

3. Interviews: Do you know an HR expert who has a perspective to share? If you do, highlight this individual in your newsletter.

4. Videos: It’s no secret that people like watching videos. If you add a video interview or tip to a newsletter, add the word “Video” in your e-mail subject line.

5. Meet The Team: Create a section that promotes “Meet the team” to give subscribers a more human touch to your payroll/HCM business.

6. Storytime: People like to read “problem/solution” stories. This format allows you to quickly tell a “client success” story. 

7. In The News: This section adds great e-mail content to your newsletter. Just make the content relevant to the reader.

Summary: e-Mail newsletters are an easy way to connect with your audience; therefore, keep the following in mind:

  • Keep your copy snappy, relevant, and brief.
  • You don’t need to overwhelm the reader with excessively long copy.
  • Focus on engaging subject lines.
  • Send more than a newsletter to help position your payroll service as a trusted resource in the marketplace.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 10:25 am   |  Permalink   |  Email
Tuesday, March 15 2022
22 Ways To Grow Your Payroll Service's e-Mail Marketing Database

22 Ways To Grow Your
Payroll Service's e-Mail Marketing Database

By Glenn Fallavollita, President - SellMorePayroll.com Drip Marketing, Inc.

  • Word Count: 508
  • Read Time: 2.0 Minutes

To help you improve the size and quality of your payroll service's e-mail marketing database, here are a few tips to consider:

  1. Add a “Sign-Up For A FREE (Seminar, Newsletter, Whitepaper, etc.)” to your website’s home page.
  2. Add a “share this e-mail” social media button to every e-mail campaign.
  3. Add a low-risk offer coupon to an e-mail marketing/direct mail campaign website (where they need to provide an e-mail address to get the offer).
  4. Ask your prospects and referral partners for their e-mail addresses (yes, it’s that easy).
  5. Ask your LinkedIn, Twitter, and Facebook fans to subscribe.
  6. Co-host a webinar with another business (where you can promote your contact information).
  7. Contribute articles and newsletters to other sites (where you can promote your contact information).
  8. Create a free resource center on your website (that requires an e-mail address to log in).
  9. Create a special Facebook ad with a low-risk offer.
  10. Develop niche newsletters (where you can promote your contact information).
  11. Export your Outlook file of e-mail addresses.
  12. Add local, regional and national editors to your e-mail marketing campaigns, i.e., newsletters (where they can share/promote your contact information).
  13. Get more interviews (with anyone).
  14. Offer a free gift to anyone who signs up for a seminar, whitepaper, newsletter, etc.
  15. Host an online webinar (where you can promote your contact information).
  16. Advertise an online contest for a free product/service (e-mail address is required to sign up).
  17. Partner with another business (where you can promote your contact information to their database of customers/prospects).
  18. Have people sign up for your newsletter at a trade show or event.
  19. Post videos to your YouTube channel and tell people to sign-up for your newsletter service.
  20. Take a picture of every business card and then upload it to your e-mail hosting service.
  21. Use Google ad words to promote a product or service on your website (where they need to provide an e-mail address to get the offer).
  22. Go onto a prospect’s website and copy someone’s e-mail address (do NOT use info@, sales@, service@, etc., into your e-mail marketing databases – see below).

A Word Of Caution.

e-Mail hosting services, i.e., Constant Contact, will cancel your account if you add too many “role” addresses to your NON-client database. Here is a sample role e-mail addresses begin with:

  • Donot@
  • Help@
  • Info@
  • Mail@
  • Manager@
  • Office@
  • President@
  • Sales@
  • Service@
  • Spam@
  • Support@
  • Webmaster@

Two Points:

  1. Once you get someone’s e-mail address, you can maintain your one-on-one communication with them indefinitely.
  2. Make it a priority to grow your e-mail marketing database.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 06:00 am   |  Permalink   |  Email
Monday, March 14 2022
Payroll Sales Leaders: Why You Need A Payroll Proposal Tracking Report

Payroll Sales Leaders: Why You
Need A
Payroll Proposal Tracking Report In Excel

By Glenn Fallavollita, President - SellMorePayroll.com Drip Marketing, Inc.

  • Word Count: 139
  • Read Time: 33 Seconds

If you are the sales leader for your payroll service, you need to track the status of every proposal on a daily/weekly basis. And if you are boohooing the idea of tracking your proposals in Excel, I challenge you to call me and tell me why!

Column Titles To Use:

  • Lead Type (i.e., self-generated lead, in-house lead, referral partner referral, or client referral). 
  • Company Name
  • Contact Name/Title
  • Executive Follow-Up Call (this is a call made by the owner/sales leader thanking the prospect for the opportunity to earn their business).
  • Date Of Proposal
  • Sunset Date Of Proposal (if a lead hits this date, it automatically gets moved to the loss column). 
  • Current Payroll Service
  • Discount Given
  • Product(s) Presented
  • High Probability Close
  • Low Probability Close
  • High Probability Win
  • Low Probability Win
  • High Probability Lost
  • Low Probability Lost

Other Items To Track:

  • Overall Proposal Close Rate
  • In-House Sales Lead Proposal Close Rate
  • Self-Generated Lead Proposal Close Rate
  • Referral Partner Lead Proposal Close Rate

Remember, you can't manage what you don't measure! Therefore, if you are not measuring the success of your sales team's proposal success rate, you are not managing them correctly. 


About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 07:49 am   |  Permalink   |  Email
Wednesday, March 09 2022
20 Questions To Ask During Your Next Payroll Sales Job Interview

20 Questions To Ask During Your Next Payroll Sales Job Interview

By Glenn Fallavollita, President - SellMorePayroll.com Drip Marketing, Inc.

  • Word Count: 494
  • Read Time: 2.0 Minutes

After being hired for a new sales position, it becomes abundantly clear to many salespeople they made a huge mistake in taking the job. The good news is this: A salesperson can avoid this type of situation by asking some key questions during the job interview process.

20 Questions* To Ask During Your Next Sales Job Interview (In No Particular Order):

  1. What makes your business unique in the marketplace?
  2. Who are your toughest competitors?
  3. Do you have a sales training manual and what type of formal sales and product training do you offer?
  4. What are a prospect’s top three buying triggers when buying what you sell?
  5. May I see your sales literature and client testimonials?
  6. How are sales quotas assigned and how often do they change?
  7. How often does a first-year salesperson hit their quota? What percentage of your salespeople are at or above their sales quota?
  8. When are the best and worst selling months for what you sell?
  9. Would you mind if I went on a few sales calls with you as well as with some of your salespeople?
  10. What can you teach me?
  11. How many salespeople have been hired, fired, or quit in the last twelve months?
  12. Do you have a written sales and marketing strategy (if yes, ask if you can see it)? What's your annual marketing budget to support my sales efforts?
  13. What type of lead-nurturing, social media, SEO, or drip marketing campaigns do you have in place to support my prospecting efforts?
  14. How are sales leads generated?
  15. How many sales leads came in the past four weeks?
  16. How are sales leads distributed?
  17. What has been your track record been in growing and/or promoting salespeople?
  18. What is your sales team’s overall proposal close ratio?
  19. I read your LinkedIn profile and it seems that you've been here for X years/months; why did you take the job as _________?  Review/print their LinkedIn profile before you ask this question and tread lightly as some sales leaders will get defensive when you ask questions about their background.
  20. How is your salesperson’s compensation plan structured? Do you pay a commission on new versus repeat sales/orders? How are my sales tracked?

*Some questions can be avoided by your preliminary research and/or industry nuances. 

IMPORTANT: Before going into your next interview, type and print out your questions (which makes you look even more professional).

After you have completed the interview process with each company, I recommend finding a quiet place to reflect on the following questions:

  • Do I need this job more than this job needs me?
  • Can I get excited about selling this company’s product or service line?
  • What type of reviews can I find online about this company (are they positive)?
  • What type of turnover has this company had with its salespeople?
  • Is their comp plan comparable for the industry?
  • What type of FORMAL sales AND product training does this company offer?
  • What are the salespeople making for salary and commissions?
  • What type of lead nurturing drip campaigns does this company have in place?
  • How often does the sales comp plan change?
  • Who are their biggest competitors and are they hiring as well?
  • What are the salespeople saying about their company and sales leader?
  • What are their customers saying online about them?

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 06:39 am   |  Permalink   |  Email
Monday, February 28 2022
11 Tips To Improve Your Payroll Service's e-Mail Marketing Results

11 Tips To Improve Your
Payroll Service's e-Mail Marketing Results

(Print And Share With Your Sales Leader)
By Glenn Fallavollita, President - SellMorePayroll.com Drip Marketing, Inc.

  • Word Count: 146
  • Read Time: 36 Seconds

If you want to generate more sales leads and referrals from your e-mail marketing efforts, I have listed below a few tips to consider.

  • #1: Avoid Writing Content That Is Too Self-Serving
  • #2: Avoid Writing A Wall Of Text
  • #3: Segment Your e-Mail Marketing Lists, i.e., Clients, Prospects, And Referral Partners.
  • #4: Keep Your e-Mail List Updated And Clean  
  • #5: Write Engaging Subject Lines
  • #6: Use The Correct Name In The "From" Field
  • #7: Measure The Size Of Your Database
  • #8: Start Following-Up
  • #9: Make Data-Driven Decisions
  • #10: Proofread Your e-Mail Campaigns
  • #11: Consider Hiring A Professional Copywriter

Additional Ideas:

I recommend spending a few minutes analyzing:

  1. The size of your e-mail marketing database(s).
  2. The type of e-mail marketing campaigns you/your business has sent in the past 90 days.
  3. If you properly segmented your e-mail marketing databases on file.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Posted by: SellMorePayroll.com AT 06:19 am   |  Permalink   |  Email