8 Business Reasons Why You Need A
Drip Marketing System For Your Payroll Service
By Glenn Fallavollita, President of SellMorePayroll.com

• Word Count: 227 
• Read Time: 54 Seconds 

In my book, Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You, I outline why a drip marketing system is critical to your sales success. That said, here are eight business reasons why a marketing system makes good business sense for your payroll service.

8 Business Reasons Why A Drip Marketing System Is Needed In Today's Payroll Service Sales Environment:

• #1: It Takes Time To Build Trust - Prospects will not buy or recommend you to someone they know the first time you talk with them. 
• #2: People Are Not Ready To Buy - 97% of the prospects you/your salespeople are calling are not ready to buy what you sell today or, for that matter, tomorrow. 
• #3: People Won't Remember You - Memory tests have shown that people will forget 85% - 90% of what you tell them on the phone, including your name, within hours. 
• #4: Salespeople Loathe Cold-Calling - In fact, 50% of all payroll salespeople stop calling prospects and CPAs after their first unsuccessful attempt to advance the sales process. 
• #5: Salespeople Procrastinate On Making A 'Follow-Up' Call - 100% of all payroll salespeople schedule a subjective call-back date to a prospect or CPA, which, by the way, hardly ever gets made (now re-read point #4).
• #6: It Takes Many Touches Before A Sale Is Consummated - In a medium- to high-value business-to-business sale, it takes 15 to 30 conventional touches (meetings, calls, proposals, e-mails, etc.) to convert a cold prospect into a paying client.
• #7: Salespeople Just Don't Last - ~66% of all newly hired payroll salespeople will quit/get fired within 6 to 9 months of their hire date.
• #8: Your Competition - 100% of your clients, prospects, and referral sources are your competitor’s prospects/referral sources, too. 

For Owners And Sales Leaders...

A well-designed drip marketing system ensures your database of prospects, clients, and referral partners receive ongoing, automated communication that builds trust, maintains visibility, and increases sales opportunities...even when a salesperson gives up on contacting them.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker who provides money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their databases of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc., and has written 50+ whitepapers and three sales/self-marketing books: Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

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