Hiring A Payroll Salesperson?
8 Tips To Help You Avoid A Bad Hire
By Glenn Fallavollita, President - Drip Marketing, Inc. & SellMorePayroll.com

• Word Count: 521
• Time To Read: 2.1 Minutes

Did you know that 50% to 66% of all newly hired payroll salespeople* quit or get fired in their first 4- to 12-months of employment. That’s right; almost 66% of all newly hired salespeople won't last longer than 12 months!

This One Payroll Service Lost $200,000 With 5 Bad Hires.

I recently spoke with an owner of a payroll service who hired and fired one sales leader and four salespeople in 18 months - all of who lasted, on average, 6.4 months. By the way, his out-of-pocket expense for these bad hires exceeded $200,000. Yes, $200,000. What’s worse is this: The five hires above generated less than $15,000 in new sales for the $200,000 spent. 

8 Tips To Help Avoid A Poor Hiring Decision.

Tip #1: Don’t Rush The Hiring Process - While you may want a salesperson on your staff, keep in mind the cost of hiring the wrong person; therefore, take a careful look at your interviewing, reference checking, and onboarding process.

Tip #2: Pay A Bounty - Go to your staff, database of contacts, and vendors and say, “I’ll pay you $5,000 in cash if you can help me recruit a successful salesperson.” What you need to do next is hand each person a one-page overview of whom you are looking for and how the $5,000 is paid. By the way, you will only pay the $5,000 if the salesperson produces $X in revenue in their first 12-months of employment.

Tip #3: Check References As Salespeople Will “Embellish” Their Success - References are the best chance you have at gauging whether someone can perform a sales job at your company. By the way, according to a survey by CareerBuilder.com, the most common lies of a resume relate to:

• Embellished skill set – 57%
• Embellished responsibilities – 55%
• Dates of employment – 42%
• Job title – 34%
• Academic degree – 33%
• Companies worked for – 26%
• Accolades/awards – 18%

Tip #4: Ask Past Employers This Question - “If you had the chance, would you hire <first name> again?” Their response, or lack of an answer, will be eye-opening.

Tip #5: Look Deep Into Your Rolodex, LinkedIn Contacts, And Vendors - When you have an open sales position, reach out to your contacts to see if they know of anyone (or maybe themselves) who might be interested in a sales position at your company.

Tip #6: Test Them On The Computer - The days of not being computer savvy are over for a salesperson. Because of this, test every candidate on their ability to use a CRM program and Outlook BEFORE you hire them. 

Tip #7: Don’t Hire Salespeople Who Will Work From Home - If you can avoid it, hire a salesperson within a reasonable driving distance from your office. I've seen more salespeople who work from home fail - especially when they didn't have a full-time sales manager.

Tip #8: Make Sure You Are Ready - BEFORE you consider hiring your next salesperson, make sure you are ready (sales training manual, sales tracking reports, prospecting databases, sales scripts, etc.). 

Executive Summary: Before you hire a salesperson, ask them to role-play on these two things:

1. Their discovery process when talking with a prospect.
2. A PowerPoint presentation on what they are currently selling. Wow, what a novel idea!

*Hired by an independent payroll service.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Why You Need To Send More Than A Newsletter
To Help Market Your Payroll Service Or HCM BiZ
(Print And Share With Your Sales Team And Sales Leader)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 239
• Read Time: 57 Seconds

Some payroll owners and sales leaders feel that blasting a one-size-fits-all newsletter to everyone in their e-mail database once or twice a month is “marketing” their payroll or HCM business. And if you feel this way too, you are also losing tons of sales leads AND referrals.

Here’s why…

85% To 90% Of Your Prospects (And Referral Partners) Are NOT Reading Your Payroll Newsletter!

That’s right; 85% to 90% of your prospects and referral partners are NOT reading your newsletter. And those that do:

• Only spend 10 - 12 seconds skimming your newsletter.
• Of those that "open" your campaign, ONLY 1.5% to 2% will click on your “read more” link.
• Apple's new "Mail Privacy" policy and other anti-virus software programs are giving you false positive open and click-through rates. 

Think about it, a massive 85% - 90% of your PROSPECTS and REFERRAL PARTNERS are NOT reading your newsletter. So let me ask you; "Is this acceptable to you?" If it isn't, call me ASAP as our payroll industry Drip Marketing System 10.0 will deliver better results for you!

Click Here To Read How We Doubled This Payroll Service's Open Rate.

10 Tips To Get More People To Open Your Next e-Mail Campaign(s).

1. Segment your databases, i.e., clients, prospects, and referral partners. Then write content relevant to them!
2. Add new e-mail addresses to your databases.
3. Send e-mail campaigns that go beyond a newsletter, i.e., press release, employee or CPA spotlight, product upgrade/enhancement, etc.
4. Personalize your e-mails, i.e., Hello [first name].
5. Avoid writing a wall of text.
6. Write better subject lines.
7. Send a reminder e-mail to everyone who DID NOT open your initial campaign.
8. Write better headlines and subheadlines.
9. Add a highly visible call-to-action or low-risk offer.
10. Call the prospects and CPAs who open your e-mail campaign (use my 2/4 call strategy).

Summary: In today’s work-from-home environment, your database of payroll prospects, referral partners, and clients are spending more time in their inboxes. And if you want to capture someone’s attention, so they read your next e-mail campaign, consider the tips I have listed above!

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Apple’s New e-Mail Privacy Policy: And How It Will
Affect A Payroll Service’s e-Mail Results
(Print And Share With Your Marketing Team And Sales Leader)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 244
• Read Time: 58 Seconds

Have you seen an increase in your e-mail open rates in Q4 2021/Q1 2022? If you have, it is due to Apple's new "Mail Privacy Protection" policy - a new policy that prevents e-mail marketers from using invisible pixels to collect information from recipients.

The feature is now available for users of Apple’s Mail app for:

• iPhone
• iPad
• Mac Computers
• Apple Watch

What does this new policy do? It allows an Apple device user to mask...

• When and where they open an e-mail.
• What device is used to open an e-mail.
• Other online activity linked to that device.

Fast Facts From CNBC's Article: How Apple’s upcoming e-mail privacy update could change what’s in your inbox.

• In the past, data from an e-mail was loaded only when the recipient opened the e-mail and downloaded the e-mail’s images, which happened automatically in most cases.
• This data included a pixel, which allowed your e-mail provider to detect that the e-mail was opened, what device was used, and sometimes where the subscriber was located when they opened the e-mail.
• With Mail Privacy Protection, Apple Mail preloads images and content of e-mails you send — including the tracking pixel — regardless of if the recipient actually opened the e-mail or not. 

Other Key Points:

• Apple’s new e-Mail Privacy Protection policy is now forcing marketers and publishers who use e-mail to reach their subscriber base to rethink some of the ways they’ve measured, monetized, or used e-mail.
• Consumers might eventually notice a difference in the marketing e-mails they are getting — and may see brands reaching them in other ways outside the inbox, like texting. 

Click Here To CNBC’s Article: How Apple’s upcoming e-mail privacy update could change what’s in your inbox.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

641 Words Of Tough Love For All
Payroll Salespeople To Read
(Print And Share With Your Sales Team And Sales Leader)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 641
• Read Time: 2.6 Minutes

Are you a payroll salesperson who wants to upgrade their sales results? How about a sales leader who wants to jump-start their sales team's sales? If you are, take a moment to read the list below (print and share with your sales team/sales leader).

1. Stop Your Whining: It’s time you stopped whining about your sales dilemma, as it will only prolong the issue.
2. Deliver Every Payroll Proposal In Person Or Via A Webinar: When giving a proposal for what you are selling, provide a prospect two to three options either in person or via a screen share program.
3. Don’t Give Up: ~50% of all salespeople stop calling a prospect for at least 9- to 12-months or altogether after their first unsuccessful attempt at moving the sales process forward. Remember, decision-makers change, and your competition is never perfect.
4. e-Mail More Than An Newsletter To Help Market Your Payroll Service Or HCM Biz: If you are only blasting a generic, one-size-fits-all e-newsletter to everyone in your e-mail database, you are committing e-mail marketing suicide. 
5. Give 100% Because 99% Or Less Won’t Cut It: If you are giving anything less than 100%, the sales profession (and your sales leader) will eat you up.
6. Go Old School: If you read something of interest in a magazine, scan it/take a picture of it and e-mail it to the people you have in your database.
7. Invest In Yourself Because No One Else Will: Since no one will care more about your sales success than you, I recommend that you take a few sales training classes and read as many books on the subject of sales and marketing as possible.
8. Keep Score Of Your Sales Results AND Sales Activities: Once you start keeping score, you will see what is/isn’t working.
9. Look At What Your Company’s #1 Salesperson Is Doing: If you want to become better at what you sell, blueprint what your company’s top salesperson (which is frequently the business owner) is doing, what they say, whom they say it to and how often they say it.
10. Make The Commitment To Increasing Your Sales: The first step to increasing your sales is the commitment to taking action.
11. Power Off Your Smartphone: You and I both know that your smartphone is a massive distraction to you.
12. Schedule Phone Blitz Sessions Each Week: Start scheduling time each week to have 90- to 120-minute phone blitz sessions.
13. Start Calling More People: One of the top ways to increase your sales is to make more phone calls to your database of contacts.
14. Stop Being A Mind Reader: You cannot look at a prospect’s name and say, “I’m not going to call this person as they’re probably not interested in buying what I am selling.”
15. Stop Playing The Sales Stalking Game: Most salespeople play the “let’s see who I can call” sales stalking game with little to no strategy on who to call. Avoid this type of following-up.
16. Work Continuously On Building Your Database: Your marketing database(s) represents 50% to 60% of your sales success; therefore, make it a priority to build and update your CRM databases.
17. Write Down Your Sales Goals: Doing better is the result of taking action on that decision.
18. Your Sales Pipeline Is YOUR Life: Starting today, you will fill your sales pipeline with more sales opportunities.

My Last Two Pieces Of Advice.

#1: Start Taking Action Today: If you want to win more sales, start improving your sales and marketing skills today, not tomorrow. Successful salespeople don’t wait until their selling season starts to take action.

#2: It’s Called “Selling” For A Reason: Unfortunately, many underperforming salespeople lie to their sales leader about the number of sales calls they had each week, how robust their sales pipeline activity is to even where they were on a particular day. Today is the day you will start taking ownership of your sales pipeline/results and your time management skills.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

How To Develop A CPA Drip Marketing Campaign
(Print And Share With Your Sales Leader)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 162
• Time To Read: 37 Seconds

To help you develop a drip marketing campaign that targets your database of CPAs/referral partners, you will find a few steps to consider below:

• Define Objective = Generate more referrals from our database of CPAs and referral partners.
• Targeted Database(s) = CPAs and all referral partners.
• Marketing Message = (This is the section that defines your tactical campaign message, i.e., Are we promoting a webinar about our referral partner revenue share program? Are we sending a press release announcing our referral partner program? How about a CPA spotlight campaign? No matter what you choose, you need to have a clear objective.)
• Low-Risk Offer = What low-risk offer or call-to-action are you promoting, i.e., Get to know us kit, etc.? 
• Landing Page = Do you need to have a landing page for your CPAs to learn more about your referral partner program (Hint: The answer is "yes!") 
• Follow-up Phone Strategy = Identity and call your tier 1 CPAs/referral partners. 
• Deliverables/Send Date = After selecting a day/date your e-mail campaign will be sent, you need to get the following done:
  • Designing of the campaign.
  • Copy used.
  • Low-risk offer/low-risk offer positioning.
  • Database management (what is the size and quality of your CPA/referral partner database).
  • Develop phone scripts for sales team follow-up. 
  • Advise sales team to be available for two to three 90-minute phone blitz sessions.
  • Proof final campaign.

With drip marketing, it is all about sending the right message, at the right time, to the right audience, and at the right frequency! 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

6 Tips To Better e-Mail Marketing Results
For Your Payroll Service Or HCM Biz
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 352
• Time To Read: 1.4 Minutes

e-Mail marketing is still a terrific way for your payroll service to build trust, credibility, and brand recognition in the marketplace; however, it needs to be done right. And based on my experience in sending 100+ million e-mail messages, here are a few pointers for you to consider:

1. Have a colleague do a 4-second test.
2. Proof your campaign 2X.
3. Avoid using “No-Reply” in the sender's e-mail address field.
4. Remove These e-Mail Addresses.
5. Clean your e-mail database.
6. Link your e-mail’s low-risk offer to a landing page.

1. Have A Colleague Do A 4-Second Test - Send a copy of your e-mail campaign to a colleague to see if they can quickly 1. Review your e-mail for clarity and brevity, and 2. Determine your low-risk offer.

2. Proof Your Campaign At Least 2X –Before you press the send button, print your campaign for proofing and then hand it to one or two other people for proofing. 

3. Avoid Using 'No-Reply' In The SENDER'S e-Mail Address – Avoid using the phrase "no reply," or a similar phrase, as your e-mail sender's name.

4. Remove These e-mail Addresses – Before you launch your next mass e-mail campaign, I recommend removing all generic, i.e., @aol.com, @hotmail.com, etc., and role, i.e., service@, info@, etc. e-mail addresses from your database. Why? They will be the ones who cause the most issues for you with services like Constant Contact, Mail Chimp, etc. After doing that, upload your database to a third-party verification service to tag the invalid/complainer e-mail address.

5. Clean Your e-Mail Database - After sending your e-mail campaign, remove all bounced e-mail addresses. With services like Constant Contact, they make it easy to do this. 

6. Link Your e-Mail’s Low-Risk Offer To A Landing Page – To help you provide a reader subscriber with more information, connect your offer to a landing page.

In today’s world of home office working, your target audience is spending more time than ever before in their inbox. And to help you maximize your e-mail marketing efforts, spend a few extra minutes making your e-mail campaigns a great brand experience.
 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com, a division of Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

To hire Glenn for your next conference, visit DripMarketingSpeaker.com.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

6 Payroll Prospect PowerPoint Tips
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 217
• Time To Read: 53 Seconds

Are you looking to upgrade your sales and marketing process at your payroll service? If you are, I recommend developing a short PowerPoint presentation that walks a prospect through the following six sections:

1. What does the payroll platform look like?
2. Your conversion process: Steps, timetable, onboarding employees, what’s needed, and date of the first payroll run.
3. Employee Self Service: How an employee gets their pay stub, PTO days, personal background info, etc.
4. How does the direct deposit process work?
5. What your platform looks like when entering payroll information?
6. What does the PC, tablet, and mobile version look like to the payroll manager?

Other Tools To Consider Are:

• Website—Consider having the following pages:
  • Services provided
  • Refer-A-Friend
  • Refer-A-Business Client
  • How To Receive A Quote
  • Industry Solutions
  • Time And Attendance Solutions
  • Resources
  • State And Federal Resource
• Social media—Create a Facebook and LinkedIn page.
• Google My Business (GMB)— GMB is a free, dedicated business listing space on Google that can boost your local online presence.
• Phone Call Follow-Up – You need to assign someone the task of following up all sales leads, proposals, referrals from your clients and CPAs.

If you are looking to upgrade your sales and marketing efforts, the first step to success is to take action.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

How To Create A Newsletter
For A Payroll Service or HCM Business
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 373
• Time To Read: 90-Seconds

It is relatively easy to create a newsletter that is filled with engaging content for your database of payroll prospects, CPAs, and payroll clients. To help you develop a newsletter that is actually read, I have listed several tips for you to consider.

#1: Segment Your Database – Your absolute first step is to segment your database of e-mail addresses into groups, i.e., prospects, referral partners, and clients. After that is done, you need to clean up each database to ensure delivery and AVOID your newsletters from being labeled as spam.

#2: Select An e-Mail Publishing Service – It is best to choose a platform that makes it easy to create and send your e-mail campaigns. Therefore, consider a service that offers an easy-to-use interface and makes the unsubscribe process simple for a reader. Additionally, you need to have a dashboard to review a campaign’s results, such as Constant Contact.

#3: Create A Newsletter Template – If you lack the design skills, hire someone who does e-mail design work for a living. Remember, you need to present a positive image in the marketplace.

#4: Define Your Marketing Content – Content is easy to create as the IRS, CDC, and your business partners publish loads of articles to use. To help you get results over the long run, focus on snippets of information to share with your target audience. Remember, if your newsletter is all about you/your payroll service, your open rates will suffer, or worse, opt-out from future campaigns.

#5: Determine Your Newsletter’s Frequency - Once your newsletter is done, you need to determine the frequency of it being sent. My recommendation is once a month, as you need to send more than a newsletter to help position your payroll or HCM business as a trusted resource. 

#6: Outline Future Content – The key to developing future content is to create a file of hot topics your target audience wants to read. This could be year-end information, new minimum wage increases, to time and attendance tips. And don’t be afraid to ask your team for articles of interest.

#7: Proof Every Campaign, Three Times – Before you press the send button, it is imperative to proof your campaign multiple times by multiple people. Check all links, phone numbers, addresses, and e-mail addresses.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com, a division of Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

To hire Glenn for your next conference, visit DripMarketingSpeaker.com.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

How To Quickly Attract New Payroll Clients
(Print And Share With Your Sales Leaders)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 567
• Time To Read: 2.3 Minutes

Marketing your payroll service is a critical aspect to growing its sales; however, the key to your marketing success is this: Niche marketing. 

What Is Niche Marketing?

Niche marketing is all about focusing on a particular group(s), i.e., a marketing database that has a common element(s). 

Core Groups To Target:  

• Your Payroll Clients
• CPAs
• Chamber Members
• Benefit Brokers

Niche Markets To Consider (Sample List):

• Association Members
• Charter Schools
• Franchise Owners
• Government Entities
• Healthcare / Home Care
• Hospitality Industry
• Law Practices
• Long Term Care Facilities
• Manufacturing
• Medical Practices
• Not-for-Profits
• Pool Manufactures
• Retail Businesses
• Restaurants

The Benefit From Niche Marketing.

The real benefit of niche marketing is this: Focus. And if you ever managed a sales/marketing team, you and I both know it’s imperative to keep a person’s focus on a target market. Plus, when you are focused on a particular group, the following happens:

• Your marketing messages will be more in tune with the marketplace.
• Your sales team starts to use “buzz words” that resonate with a prospect.
• Your industry testimonials will carry more weight.
• Your salespeople have a defined target.

What Type Of Promotions Or Low-Risk Offers Can You Use?

Consider these ideas as you plan your promotion:

• Celebrate National Payroll Week.
• Bundled service/product promotion.
• Free trial period.
• Provide a gift card to a client who sends you a lead that results in a sale. Other ideas could be dinner on us, office lunch on us, to even cold hard cash.
• Sponsor a shred your office files day.
• Private label a bottle of hot / BBQ sauce. This is great to give (free) a local restaurant, CPA firm, or CPA/small business expo or event).
• Sponsor a CPA golf event.

Sample list of private label BBQ/hot sauce companies:

• www.hotsauce.com
• www.hotsaucedepot.com
• www.croixvalleyfoods.com

Crucial Step: Review Your Existing Marketing Material And Website. 

If you are targeting a niche market, I recommend reviewing/rewriting the following:

• Business Cards
• e-Mail Signature Line
• Sales Brochures
• Social Media Pages
• Testimonials
• Website

Clearly Articulate The Pain Points Your Payroll Service Solves AND Its Industry Expertise.

Your marketing message should tell a reader the problems your payroll service solves.  Here are some key talking points:

1. Increased level of accuracy (payroll reports and state/federal payroll withholdings).
2. Lower cost(s) as compared to your current service.
3. Better and more personalized customer service.
4. Recommended by CPAs.
5. Reduce the time spent managing and running payroll.
6. Upgraded technology, time clock options, and HR services.
7. Local business.

You Only Have .5- to 1.5 Seconds To Get Someone’s Attention.

Choose your headlines carefully as you will only have a reader’s attention for .5- to 1.5-seconds. With your niche marketing messages, remember to use industry jargon to help your message resonate with a reader. 

Avoid using platitudes like these:

We're more...

• ...accurate.
• ...affordable.
• ...convenient.
• ...better than or cheaper than your current payroll service.
• ...professional.
• ...reliable.

Add These Downloadable Resource Guides To Your Website/e-Mail Marketing Campaigns:

• Top 10 Payroll And Timekeeping Tips for Small Businesses
• How To Identify Payroll Fraud At Your Business
• 5 Steps To Help Switch To A New Payroll Service
• A Business Owners Guide To Time Clocks

Executive Summary: Prospects will switch to a new payroll service for the following reasons:

1. Cost
2. Poor Customer Service, Accuracy, Or Performance With Someone's Existing Service
3. Better Functionality, Upgraded Technology, And Ease-Of-Use
4. Trusted Advisor/Internal Decision Maker Recommended A New Service
5. Business Is Being Taken For Granted By Their Current Service

Now that you know the top reasons why someone would want to switch to a new payroll service, you can use this information in your next marketing campaign.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

16 Things Winning Payroll
Salespeople Do Every Morning
(Print And Share With Your Sales Team)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 609
• Time To Read: 2.4 Minutes @ 250 Word Per Minute

To help your sales staff regain its focus, you will find a number of things winning payroll salespeople do every morning below.

16 Things Winning Payroll Salespeople Do Each Morning. 

1. They Get To Work Early: Successful salespeople arrive early to the office to avoid the typical interruptions from their co-workers.

2. They Schedule Time To Make Calls: Successful salespeople look at their calendar and block out times to make their "oh, by the way," follow-up calls/cold-calls/warm-calls to their database of clients, past clients, hot/warm prospects, and referral partners.

3. They Update Their Daily To-Do List: Successful salespeople look at yesterday’s to-do list and make adjustments and new entries. Two suggestions:

• Use an iPad or an erasable pen as they are great for making changes to written to-do lists and weekly planners.
• Buy Day-Timer's weekly planner to manage your calendar and to-do list.

4. They Read Their Sales/Personal Goals: Successful salespeople read their sales goals and personal goals to help internalize their success.

5. They Spend One-Hour Reading A Book: Successful salespeople get up early and crack open a book to read. I highly recommend reading SPIN Selling by Neil Rackham; you can buy this fabulous sales book for as little as $6.00 on Amazon. 

6. They Post Educational Content To Their LinkedIn Account: Successful salespeople go to their LinkedIn account and post articles of interest to their account.

7. They Give A List Of Problems To Their Sales Manager: Successful salespeople know how to use their sales leaders to handle internal problems.

8. They Say "No" To Non-Revenue Producing Projects: Successful salespeople know they sometimes need to say "thank you, but no thank you" to internal projects that won't generate sales revenue.

9. They Schedule Their Sales Manager's Time On Joint Sales Calls: Successful salespeople know that sometimes a sales manager's presence will help them close an account by taking the team approach to selling.

10. They Organize Their Desk: Successful salespeople know that mornings are a great time to organize their desks to help keep their minds clear of clutter.

11. They Say "Good Morning" To Co-workers: Successful salespeople know they need the help of their co-workers to be successful.

12. They Look For High Priority Items In Their Inbox: Successful salespeople scan their inbox for e-mails from clients, referral partners, networking groups, and prospects for high-value sales opportunities. 

13. They Keep Their e-Mails Brief: Successful salespeople don't waste time typing lengthy e-mails.  When they do send an e-mail, they write one or two sentences to open the e-mail, use a bulleted list of key information, and then close their e-mail with one or two sentences.

14. They Focus On Their Proposal Pipeline: Successful salespeople know their #1 priority is to "sell."  That said, they look at their proposal pipeline report to see what needs to be done with each open proposal. They also know the importance of building their sales pipeline with hot prospects and referral partners.

15.  They Review And Rewrite Yesterday's Notes: Successful salespeople know that one of the best ways to remember what happened during yesterday's meetings and calls is to rewrite their notes from the previous day.

16. They Keep Building A Sales Pipeline: Successful salespeople know the size and quality of their sales pipeline is their life; therefore, they keep calling and scheduling appointments with high-value prospects and referral partners. 

P.S. #1: The key to managing your day is to take action.
P.S. #2:  Reread bullet #14, as a proposal tracking report will be a massive benefit to you.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

To hire Glenn for your next conference, visit DripMarketingSpeaker.com.

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