- 13 Sales Tips To Help You Survive In The Payroll Service Industry
- 5 Tips To Help You Write A Money-Making e-Mail Campaign
- 7 Reasons Why Your e-Mail Campaigns Aren't Working At Your Payroll Service
- 6 Tips For Hiring A Payroll Salesperson
- 6 Steps To Developing An E-mail Marketing Strategy For A Payroll Service Bureau
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Friday, August 19 2011
Why Most Prospects Tell You,
“I’m Not Interested”
The people you are trying to sell to have decisions to make, staff to manage, deadlines to hit and voicemails and e-mails to answer. They are simply just busier than ever. Unfortunately, most business owners, sales leaders, salespeople and marketing professionals do not factor this in when developing their sales processes and marketing campaigns -- a decision that could cost them a small fortune in lost sales opportunities.
What Typically Happens When A Payroll Salesperson Calls A Prospect?
When a salesperson calls a prospect, one they have never spoken to before, the person on the other end of the call starts to process:
By 20 to 45 seconds into the call, the majority of prospects politely and sometimes not so politely tell a salesperson they aren't interested and hang up.
Why Most Prospects Tell A Salesperson They Are Not Interested.
The reason why most people on the receiving end of a cold call tell a salesperson they are not interested is because the salesperson approached the call from their own viewpoint and not from the prospect's perspective. Think about it for a minute.
So How Do You Get More Prospects To Listen To You?
Face it, cold calling a database of prospects isn't fun for most salespeople, largely because they endure rejection after rejection after rejection on most calls. That is why we have prepared a list of tips below for you (or someone you know that is in sales) to help you get a warmer reception when cold calling a database of prospects.
Here Are Some Suggestions For The Frequency Of Your e-Mail Campaigns:
Listed below you will find some suggestions for your organization. Again, these suggestions may differ based on what you sell and who your target audience is.
Executive Summary: The key to your cold calling success is based on the marketing campaigns you send before you call. It is no secret that the majority of people do not want to buy what you sell, but at any given moment, 9% to 18% of your target audience has a varying degree of interest in buying what you sell. If you provide them information that helps facilitate a good buying decision, and then follow-up on that information with an “Oh By The Way" call, you are almost guaranteed to see an increase in sales by 10% to 25% in the next 90 days or less.