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Wednesday, January 30 2013
  • Word count for this issue:535
  • Approximate time to read: ~2.1 minutes @ 250 words per minute.
What sales tool costs you absolutely nothing to implement at your payroll service? Let us give you a few hints.
 
·         Hint #1: It makes it possible for you or your sales team to have an in-depth, one-on-one conversation with a prospect in real-time.
·         Hint #2: It enables you or your sales team to have in a matter of few hours to create leads that would otherwise go to your competition.
·         Hint #3: It enables you or your sales team to fill your sales pipeline with referrals when your e-mails and direct mail campaigns are not getting a response?
 
Your Telephone AND Today's New Prospecting Strategies.

The sales process is a lot tougher these days; your payroll prospects have lower budgets, have more choices than ever before and are doing more work with fewer resources. What does this mean for you and your sales team? It means that you need to break through all this clutter with attention grabbing information. Period.

Before You Can Have A Real-Time Conversation With A Prospect, You Need To Get Their Attention.
 
If you want to be more successful in landing a one-on-one conversation with a prospect, you need to develop a sales and marketing strategy; one that gets a prospect's attention. To get the attention of a prospect, here is what we suggest:
 
1.       Send a series of educational e-mail marketing campaigns to your database of prospects.
2.       Send a sales themed e-mail to this same database (don't forget to add a low-risk invitational offer); then download all the people that opened/clicked through the hyperlinks on this e-mail. Alternatively, send a lumpy mail marketing campaign (this is great when you are targeting the "C" level at larger companies.
3.       Call the list of people above (within 36 - 48 hours of receiving campaign from item #2).
 
The Devil Is Now In The Details:
 
We know that the three steps above seem rather obvious. But here is what successful sales leaders do.
 
·         Set up a time when 100% of their salespeople come into the office and make their "oh by the way" follow-up calls.
·         Provide their salespeople a sales script for talking with a live prospect.
·         Provide their salespeople a voicemail script when leaving a message.
·         Provide their salespeople a follow-up e-mail campaign to send immediately after leaving a voicemail (one that contains a pdf attachment, i.e., overview sheet with a risk-free invitational offer on it).
·         Provide their salespeople a number of sales tools they can send to a prospect (when talking live on the phone).
·         Train their salespeople on how to use their website (to help create interest by solving particular problems).
 
Executive Summary: Most salespeople dislike making cold calls. It's a fact of life if you are a business owner or sales leader.
 
To ensure that your salespeople are picking up the phone, set a specific day/time when they come into the office to make them. Do not accept ANY excuses as to why they can't come into the office. If you want to see your sales increase, set up a sales process for your salespeople to follow. Do this, and you will see sales magic happen.
Posted by: Glenn Fallavollita AT 10:35 am   |  Permalink   |  Email
Friday, January 18 2013
  • Word count for this issue: 538
  • Approximate time to read: ~2.3 minutes @ 250 words per minute.
If you Google the subject of cold calling you'll get close to 100 millions results on the subject.
So why has cold calling been discussed so frequently? It is because few people in sales want to actually "cold call." Why? It takes a special person to call a stranger and ask them to buy something. Plus, it also exposes many weaknesses and insecurities of a salesperson.
 
How Do You Define A Cold Call?
 
To a lot of sales leaders and sales professionals, cold calling is defined as "calling someone that you want to sell something to." The "someone" is defined as:
·         A current or past customer.
·         A prospect/suspect that you never spoke with before.
·         A referral partner (active or passive) that you want to say hello to (and yes, they know you are calling to remind them to send you a lead).
·         Someone you want as a referral partner.
·         A person (AKA a lead) that has expressed interest in what you are selling.
 
Why Do Salespeople Fail At Cold Calling (Which Is The Reason Why Many Hate It).

As mentioned above, many salespeople dread cold calling; unfortunately, it is a necessary job function if you want to succeed. And why do they dislike making these calls?
 
Looking back at our 10 years of consulting, it comes down to these primary areas.
 
1.       They lack a sales process.
2.       They don't have a marketing system to support them or a sales leader doesn't have any idea how to do this.
3.       They get frustrated over the number of voicemail messages/messages they need to leave.
4.       They don't like and/or are not confident in what they are selling.
5.       They don't belong in sales.
 
Who Should You Cold Call First And Why.
 
Let's look at the list above and determine whom a salesperson should call first and why.
 
1.       Lead - This is someone who has contacted you and is interested in what you are selling.
2.       Current Or Past Customers - It is a lot easier to sell something to someone that has bought from you. Additionally, they are a great referral source for you too.
3.       Referral Partners (Active Or Passive) - This person already knows who you are and the value your business can provide. And yes, just calling to say hello is still cold calling.
4.       Possible Referral Partners - Since referral partners make selling easier, you should spend your time calling them.
5.       Prospects Or Suspects - Calling someone who doesn't know you is the toughest sell a salesperson can make.
 
The Key To Cold Calling Is This: Develop A Sales AND Marketing System For Your Salespeople.
 
Salespeople do their best when they are plugged into a sales and marketing system. This means that the sales leader needs to take a proactive approach developing one for his or her sales team. A sales and marketing system contains the following elements:
 
·         An up-to-date database to call (consider a niche market)
·         Sales tools (articles, whitepapers, sell sheets, etc.)
·         Objection handing training
·         Printed or electronic marketing material to send/hand out
·         Development/training on sales call scripts and voicemail scripts
·         Questions to ask a prospect or referral partner (and training on how to use)
·         Prospect presentation kit (and training on how to use)
·         Referral partner presentation kit (and training on how to use)
·         Marketing campaigns (print and electronic)
·         And yes, there are things like product training, sales training, etc. to consider as well.
 
Some Marketing Campaigns To Send Before A Cold Call Is Made.
 
Want to have greater success when cold calling? If you do, then send a marketing campaign to someone BEFORE picking up the phone.

Some marketing campaign ideas are:
1.       Customer surveys
2.       Lumpy mail campaigns
3.       Press Releases
4.       Meeting Request Sales Letters
 
Executive Summary: If you are a sales leader, don't be cheap this year. Spend some money (and time) developing a sales and marketing system for your salespeople. Do this, and it will be a lot easier for your sales team to make a cold call. In fact, your good salespeople will love you for it.
 
If you are in sales, print this tip and hand it to your sales leader/owner. Then tell them to create a sales and marketing system for their payroll service (psst...need to outline how this system will lower employee turnover and create greater top-line sales).
Posted by: Glenn Fallavollita, CEO of Drip Marketing, Inc. AT 03:41 pm   |  Permalink   |  0 Comments  |  Email
Saturday, January 12 2013
Want to increase the number of payroll prospects and/or referral partners that call or e-mail you when they are ready to buy?

If you do, then always include a risk-free invitational offer on a marketing campaign.What is a risk-free invitational offer? It is an offer that gives a prospective buyer (the Immediate Buyers and the Tire Kickers) a path to take they can either learn more about your products or services or an incentive to make an immediate purchase from you.

The Wording You Use On A Risk-Free Invitational Offer Helps A Great Deal.

The wording of your risk-free invitational offer will have an impact on its success. To give you an idea of how a slight word change can lead to a stronger and more effective offer, we have listed below three headlines to review.

  • Good: Try Our Payroll Service Free For XX Days.
  • Better: Use Our Payroll Service Free For XX Days.
  • Best: Use Our Payroll Service Absolutely Risk-Free For XX Days.

As you can see, there are slight differences between each headline - differences that can and will make all the difference in the world.

Your Risk-Free Invitational Offer Will Depend On The Group You Are Targeting.

If you are targeting the Immediate Buyers in your database, consider risk-free invitational offers with a high value and a high risk:

  • Free Test Drive (or) Free Trial
  • Dollars/Percentage Off
  • Incentives
  • Bonuses
  • Upgrades
  • Special Rates, etc.

If you are targeting the Tire Kickers in your database, consider risk-free invitational offers with a high value and a low risk:

  • Buying Guide (Consumer Report's format)
  • White Papers/Reports
  • Tax Advice Via A Website's Resource Center
  • Client Success Stories

Increase Your Offer's Success By Doing This:

If you want to increase the percentage of people who take advantage of a particular offer, pick up the phone and make an "Oh By The Way" call to anyone who received the offer. Remember, people are busier than ever these days; and they sometimes need a few reminders to take the next step in the buying process.

Executive Summary: As you review your next marketing campaign, spend time reviewing your risk-free invitational offer. If the offer provides little value and a high risk, consider using a different offer. Once you settle on a risk-free invitational offer, develop a strategy to proactively follow-up on the campaign within 24 to 72 hours of the offer hitting a prospect's desk/inbox. If you do this, you will see sales magic start to happen.

© Drip Marketing, Inc. All Rights Reserved & May Not Be Used Without Written Permission

Posted by: Glenn Fallavollita AT 05:07 am   |  Permalink   |  Email
Wednesday, January 09 2013
To be successful in growing your 2013 sales, it comes down to a number of things. From consistent marketing, creating marketing messages that resonate with your target audience, building a marketing database, prospecting for new business to honing your (or your salespeople's) closing and follow-up skills.  
 
And yes, hope is not a strategy for increasing your payroll service's sales.
 
5 Mistakes Most Payroll Services Will Make In 2013. Will Yours Be One Of Them?
 
After 10 years and 20,000 hours of helping hundreds of payroll services, we have noticed many core areas they fall short on - see if you can relate from the list below.
 
  1. Not being able to tell (face-to-face or in a marketing campaign) a prospective buyer your Unique Selling Proposition (USP).
  2. Not having a marketing budget or a 12-month drip marketing calendar of events.
  3. Not having a proactive sales follow-up strategy.
  4. Not having an up-to-date and growing database of clients, prospects and referral partners.
  5. Not knowing how to write a motivating and effective marketing message.
To help you and your business gain greater sales success in 2013, we have listed below a number of steps to help grow your business this year.
 
5 Steps For Greater Sales & Marketing Success In 2013:
 
Step #1. Start updating and growing your database of clients, prospects and referral partners: The key to your success comes down to having an accurate and manageable database of prospective buyers. If you are not growing your database of prospective buyers (both their e-mail and direct mail addresses), you are missing the #1 thing you can do to grow your business in 2013.
 
Step #2. Know Your USP: Ask yourself these questions: "What motivated the last 3 - 5 prospects to buy from us? Why do our clients keep on buying from us? After you have answered these questions, survey the last 3 - 5 prospects and your clients. What they tell you will help you construct a series of GREAT marketing messages.
 
 
Step #3. Create a marketing budget/ 12-month drip marketing calendar of events: Consistent marketing is critical to your business. Why? Because 80% of what you tell someone will be forgotten by them within 24 - 48 hours. Don't believe me? Ask your salespeople if a client every told them this: "I didn't know you did that?" That said, create a budget and calendar of events to ensure your marketing gets done.
 
Step #4. Not having a proactive sales follow-up strategy: Want to increase sales immediately and generate a huge ROI on your marketing investment? If you do, create a follow-up schedule for your salespeople to use. BTW, if you leave it up to your salespeople to do, they won't; therefore, the sales leader needs ensure this gets done.
 
Some of best campaigns you can send and follow-up on are:
  1. Lumpy mail campaign (85%+ open rate)
  2. e-Press Release
  3. e-Product announcement (re-launching or a new)
Step #5: Not knowing how to write a motivating and effective marketing message. If you want to generate more leads and interest in what you sell, determine (see step 2) why people buy from you. Once you know this, write an effective headline, keep your copy crisp and concise and then add a risk-free offer to the campaign.
 

Executive Summary: If you want to maximize your sales marketing efforts this year, take the time and develop a plan of action. By developing a plan, you will greatly reduce the odds of NOT meeting your objectives.

© Drip Marketing, Inc. All Rights Reserved & May Not Be Used Without Written Permission
Posted by: Glenn Fallavollita, CEO Drip Marketing, Inc. AT 06:19 am   |  Permalink   |  Email
Wednesday, January 09 2013
To increase your payroll service's sales 20% - 50% in 2013 is a lot easier than you think. However, it requires you to focus on four core areas of your sales and marketing efforts. If not, you are doomed to repeat 2012's sales results.

 

4 Proven Tips All Business Owners, Sales Leaders and Salespeople Need To Read -- Twice.

 

 

 

Tip #1: Increase The Size/Accuracy Of Your e-Mail And Direct Database Of Customers, Prospects And Referral Partners. Fact: 80% of your sales success will come from having an up-to-date database of customers, prospects and referral partners. This means that you need to make sure your database(s) are increasing in size - and one that includes someone's e-mail and direct mail address.

 

 

Hint: All sales leaders need to monitor the growth of each salesperson's database on a weekly or bi-weekly basis. Additionally, run a report on how many names have an e-mail address and a mailing address associated with it.

 

Tip #2: E-Mail A Consistent Series Of Marketing Campaigns. If you are not sending a series of educational, sales and informational themed e-mail marketing campaigns to your databases, you are missing a huge opportunity. However, don't think for one minute that you can just send an e-newsletter once a month and the phone will start ringing. Although it is a good start, you need to create a defined e-mail marketing strategy for your business.

 

 

Tip #3: Send A Consistent Series Of Direct Mail Marketing Campaigns. That's right, snail mail is still an effective marketing tool for a payroll service. Remember, e-mail marketing is great, low-cost marketing tool; however, only ~20% of the time someone will open it. Add a mix of direct mail (and a sales follow-up system) to compliment your e-mail marketing efforts and you will see sales magic start to happen.

 

Tip #4: Create A Sales Follow-up System For Your Salespeople. Winning salespeople and smart business owners know the value of systematizing their sales and marketing efforts. So what they do is this: They motivate their salespeople to pick up the and start calling by having phone blitz sessions. Plus, they train their salespeople how to leave voicemail messages, when to call their list of prospects, closing techniques and how to ask business related sales questions to uncover a particular problem, etc. to help them become more a more effective salesperson.

 

 

Executive Summary: With 2012 coming to an end, this is the perfect time to reflect on your sales and marketing efforts. If you are not happy with the sales results from your sales team, it is time for you to reflect on the four tips listed above.

© Drip Marketing, Inc. All Rights Reserved & May Not Be Used Without Written Permission
Posted by: Glenn Fallavollita AT 06:18 am   |  Permalink   |  Email
Wednesday, January 09 2013

If you are responsible for increasing sales at your payroll service, we both know that leaving a voicemail message happens more times than not. And statistically speaking, you will leave a voicemail message 75% to 80% of the time.

 

 

Often times salespeople are frustrated over the lack of a return phone call after leaving a voicemail message. If you are as well, then you might find the list below of particular interest.

8 Reasons Why Someone Won't Call You Back After Leaving Them A Voicemail Message.

  1. Your Voice Mail Message Is Too Long. The people that you are calling are too busy to listen to your long and disorganized message. Keep your message 15 to 20 seconds and you will do a lot better.
  2. Your Voice Mail Message Is Too Obscure. Give a person enough information to get their attention. You want them to say, "This person can really save me/make me money." Remember, you need to say something that will motivate someone to call you back.
  3. You Keep Leaving The Same Voicemail Message Every Time You Call Them. To mix things up, leave a unique voicemail message each time you call someone.
  4. They Don't Have A Clue As To Who You Are. Your prospects want to do business with someone they know; therefore, a first time voicemail from an unknown person/business is not likely going to be returned UNLESS the company has sent something in ADVANCE that had caught their attention.
  5. You Sound Like Everyone Else. Your prospects are getting tons of calls from salespeople who are selling the exact sales product or service. So ask yourself this, "How can I make my voicemail sound different."
  6. Your Voicemail Is Too Boring. If your voicemail sounds like this, it's boring: "We can give you a competitive quote on your X, Y and Z. If you are interested, call me back at. . ."
  7. They Just Aren't Ready To Buy (Or Learn More About) What You Are Selling. At the end of the day, you need to know that some prospects are not ready to buy what you sell. In fact, 75% to 90% of the people you are calling have NO INTEREST in what you are selling. You can increase the chances of getting a return call by calling prospects who have opened past e-mails, are past or present customers or are buying/using the same services or products that you are selling.
  8. They Are Just Too Busy. Did you ever think that the person you are calling can't handle the sales process of what you are selling? With the downsizing of companies over the past few years, decision makers are doing more work with less staff/resources than ever before. Unless they high degree of interest in what you are selling, they won't return your call.

Executive Summary: The majority of your prospects are letting their phone calls go right into voicemail. That said, you will leave a voicemail (or message with someone) about 8 out-of 10 phone calls. Now that you know this staggering statistic, don't you think it's in your best interest to have a voicemail script ready when calling someone? Of course it is.

© Drip Marketing, Inc. All Rights Reserved & May Not Be Used Without Written Permission
Posted by: Glenn Fallavollita AT 06:17 am   |  Permalink   |  Email
Wednesday, January 09 2013
Successful payroll services share many components - in addition to a successful product line or corporate culture, these businesses keep ahead of their competition.

To help your payroll service become a more successful (and profitable) business, we have listed below five tips (and yes, there are many others) for you and your team members to discuss.

5 Tips To Keep Your Payroll Service More Competitive:


Tip #1: Implement Customer-First Business Practices
- Putting the customer first seems basic, but your organization's customer service process is key to attracting new business. This can be as simple as calling a customer to check in or just sending a holiday card. Additionally, customer-first business practices help you retain current clients and help you sell additional ancillary service to them. And did you know that a customer satisfaction survey is an excellent way to measure your customer service success and identify any issues or areas for improvements.

 

Tip #2: Use The Most Up-To-Date Technology - Using technology is integral to business success. While you don't want to spend your entire budget on upgrades, it's important to evaluate new technology that can help your business run more efficiently - technology that will help your team members become more efficient and deliver better quality.


Tip #3: Focus On Your Internal Processes
- The ideal business is always a work in progress, and successful business leaders understand that the best business model is one that can adapt to change easily. Always evaluate your internal procedures and processes. Additionally, document and communicate these standards to your entire team.


Tip #4: Create A Better Follow-Up System For Your Salespeople -
Contacting your database of clients, past clients, prospects and referral partners by e-mail or snail mail will help your sales efforts. The real secret to your sales success will come from your salespeople making their "oh by the way calls." This is where they pick up the phone and call someone after the receipt of a particular marketing campaign.


Tip #5: Monitor Your Competition
- Do you, your salespeople and marketing team know who their three top competitors are? If they do, are you keeping track of what they're doing or offering a prospect to entice them into buying? Remember, if you can do what they do faster, better and more efficiently, you will be a better option for a prospective new customer -- especially with top-notch customer service.

Executive Summary: Stay ahead of your competition with consistent customer contact and follow-up calls. Additionally, keep track of the competitions' offering or acquisitions. If you can do this consistently, you will gain a great foothold in the market.

© Drip Marketing, Inc. All Rights Reserved & May Not Be Used Without Written Permission

Posted by: Glenn Fallavollita AT 06:16 am   |  Permalink   |  Email
Wednesday, January 09 2013

Face it: cold calling is an unpleasant reality for many people in sales. They don't like it for many reasons. However, if you are in sales, it is a necessary job function - especially when starting a new sales job.

Why Salespeople Fail At Cold Calling.

There are a number of reasons as to why a salesperson fails at cold calling. But after you strip away the fact that most salespeople don't want to do it, you are left with a number of core reasons as to why (see below).

  1. No action plan on the number of calls a salesperson makes each day/week.
  2. No action plan on who to call.
  3. No action plan to grow their prospective buyer or referral partner database.
  4. No action plan when it comes to using a low-risk invitational offer to motivate a prospective buyer to take the next step forward in the buying cycle.
  5. No action plan when it comes to using a voicemail script - this is especially critical since a salesperson will leave a voicemail message 75% - 90% of the time.
  6. The business owner or sales leader doesn't know the value of customer surveys (they are a great lead generator for a salesperson).
  7. The business owner or sales leader doesn't measure the back end sales metrics with each salesperson on staff.
  8. The business owner or sales leader is too frugal (or too cheap) to spend money on sending a marketing campaign to a designated database of prospective buyers; hence making it easier for a salesperson to follow-up with an "oh by the way call."

The Key To Your Success Will Be The Database(s) That You Or Your Salespeople Call.

Before you or your salespeople start making a bunch of cold calls, you need to first look at the databases you are calling. In fact, 60% or more of your sales team's success will be directly related to the SIZE and QUALITY of their prospective buyer database, i.e., customers, past customers, prospects and referral partners.

Break Your Databases Into The Following Groups.

  • Customers
  • Past Customers (look at your 12, 24 and 36 month past customer file)
  • Tier 1 Prospects = Prospects who buy what you sell
  • Tier 2 Prospects = Prospects that you talked with but Do NOT buy what you sell
  • Tier 3 Prospects = Prospects that you know nothing about
  • Tier 1 Referral Partners = Referral partners who refer business to a competitor
  • Tier 2 Referral Partners = Referral partners who DO NOT refer business to a competitor
  • Tier 3 Referral Partners = Referral partners that you know nothing about

Cold Calling Will Increase Your Sales. . . If Done Correctly.

Although you and some of your salespeople might loathe cold calling, it can be a very effective way to increase your sales - if it is done correctly. In fact, I have listed below the best and worst cold calling techniques for most business owners, sales leaders and salespeople reading this e-tip.

The Best To Worst Cold Calling Techniques.

The best to worst cold calling techniques for most salespeople to use:

  1. Send a lumpy mail package to a small group of prospective buyers; call within 24 to 36 hours of receipt. Open rates of this type of package run about 85% to 90% or more.
  2. Send a sales-themed e-mail marketing campaign, via an e-mail hosting tool like Constant Contact, and call within 24 hours of receipt. The key is to download a list of names that opened/clicked through the e-mail campaign PRIOR to calling - it gives you an excellent way to target hotter versus colder prospective buyers.
  3. Send an e-mail via Microsoft Outlook (or similar tool) and call within 24 hours of receipt. You will increase your success if you attach an item of interest for each person, i.e., whitepaper, campaign design, voucher, etc.
  4. Send a postcard or #10 "pastel" envelope/letter and call within 24 to 36 hours of their receipt.
  5. You pick up the phone and call someone from a list.

Executive Summary: Sure, there are many other sales activities/events you can do to motivate a prospective buyer to reach out to you. However, it cannot be relied upon as your sole source of lead generation. The key to your cold calling success is to have a sound strategy. Once it is developed, pick up the phone and start calling. Do this and you WILL SEE sales magic happen.

P.S. It's NOT about standing over your salespeople and measuring the number of cold calls they make (although it is important); it is about developing a marketing strategy, creating a database to call and then ensuring a salesperson are following-up on a marketing campaign.

© Drip Marketing, Inc. All Rights Reserved & May Not Be Used Without Written Permission
Posted by: Glenn Fallavollita AT 06:13 am   |  Permalink   |  Email
Wednesday, January 09 2013

Why Snail Mail Will Make You Money

  • Word count for this issue: 520
  • Approximate time to read: ~2.0 minutes @ 250 words per minute
Do you think that sending a direct mail piece (postcard, lumpy mail or envelope) to market your business is a waste of money? Think again as it CAN BE A GREAT complement for most businesses - including yours.

Why YOU Should NOT Give Up On Direct Mail.

Direct mail is a great way to get a prospective buyer to learn more about what you are selling. And with e-mail marketing open rates running 10% to 25%, you need to know that 75% to 90% of your subscribers (the people that represent your future sales) are NOT reading your e-mail campaign with any degree of comprehension. All this said, complement your e-mail marketing strategy with direct mail - do this and YOU WILL SEE sales magic happen.


How To Maximize The ROI From YOUR Direct Mail Campaign.

Smart business owners know that e-mail marketing and social media are great venues to market their business. However, they also know that they aren't the end-all when it comes to marketing. And this is why they blend in a direct mail strategy as well. Although mailing a postcard, letter or lumpy mail campaign is a lot more expensive that e-mail marketing, they also know that it can produce huge results.

The Keys To Your Direct Mail Success Are:

  • Review The List You Are Mailing: Maximize your direct mail dollars by targeting your best prospects - these could be prospects who are already using a competitor (buying what you are selling) or fit a radius profile of your best customers.
  • Be Consistent: In most situations, it is better to mail 250 people ten times than mail 2,500 people once (although a lot is based on what you sell). Because if you do the latter, you are trying to find the people who are the "immediate buyers" in your database - which is an extremely low percentage (.5% to 3%).
  • Provide A Risk-Free Offer: Best in class direct mail pieces use a risk-free offer that invites prospects to take the next step in the buying process.
  • Develop A Great Design: Help prospects to find the value you have to offer. That said, create a great headline that makes them want to read more and a risk-free offer(s) that stands-out.
  • Know Who You Are Targeting: If you are targeting CEOs of larger companies, don't waste your money on mailing them a postcard or #10 envelope campaign. Use a lumpy mail campaign as they will be your best bet in getting past someone's gatekeeper.
  • Develop A Follow-Up Process: If you really, really, really want to make money from a direct mail campaign, you and your salespeople should get on the phone and call the person who just received what you sent them.

Executive Summary: Direct mail is a great way to maintain mind-share and drive sales from your database of customers, past customers and prospects; however, you must take the time to reflect upon the following elements (if not you WILL waste a ton of money):

  1. Design Used
  2. Copy Used
  3. Type Of Campaign, i.e., Postcard, lumpy mail, etc.
  4. Database Used
  5. Risk-Free Offer Used
  6. Consistency Of Mailing Someone
© Drip Marketing, Inc. All Rights Reserved & May Not Be Used Without Written Permission
Posted by: Glenn Fallavollita AT 06:11 am   |  Permalink   |  Email