Thursday, October 30 2014
8 Eye-Opening Questions For All Payroll Sales Leaders
This is a perfect time of the year to look at your sales strategies, marketing campaigns and sales tools. If not, you are putting your payroll service at risk and 2015 may turn out to be an “average” year at best when it comes to acquiring new payroll clients.
It’s Time You Stopped Hoping Things Will Change.
All too often, many sales leaders tell me they are hoping for a turnaround with their sales and/or salespeople. My typical reply is this: “The only way your sales needle will move in a positive direction is for you to take action and do something different.” I then ask them a series of questions that go like this:
8 Questions I Ask All Payroll Sales Leaders:
Are You Happy With Your Answers?
If not, you should seek out a professional who can help you create or fine-tune your sales and marketing strategy. By the way, don’t put marketing on your sales team’s shoulders, as research has proven salespeople are notoriously bad writers, and worse, do marketing on an intermittent basis at best.
Executive Summary: If you do not know the answers to the questions above, or if you are unsatisfied with them, it means you and your salespeople are underleveraged in the marketplace. Should this be the case, your salespeople are losing 15% to 50% of their sales revenue per year by not being plugged into an automated marketing system. About The Author
Glenn Fallavollita is the President of SellMorePayroll.com, a Division of Drip Marketing, Inc. He founded Drip Marketing, Inc. in 2002, and serves as CEO, lead copywriter and strategist. He is also instrumental in developing the curriculum, format and expansion of
To learn how we can help your payroll service increase its sales, visit us on the web at www.SellMorePayroll.com or call us directly at (856) 401-9577. |