- 13 Sales Tips To Help You Survive In The Payroll Service Industry
- 5 Tips To Help You Write A Money-Making e-Mail Campaign
- 7 Reasons Why Your e-Mail Campaigns Aren't Working At Your Payroll Service
- 6 Tips For Hiring A Payroll Salesperson
- 6 Steps To Developing An E-mail Marketing Strategy For A Payroll Service Bureau
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Tuesday, December 23 2014
How To Promote And Market
By Glenn Fallavollita, CEO – SellMorePayroll.com | Author | Keynote Speaker
Marketing a small payroll service bureau doesn’t have to be expensive to attract new payroll, HR and timekeeping clients. Because you can never time a sale, it is important to stay in contact with your database of prospects should they experience frustration with their current payroll service.
Successful marketing campaigns for small payroll service bureaus follow three basic marketing rules; they are:
Creating a marketing campaign doesn’t have to be a lot of trial and error. In fact, there are some time-tested campaigns that will work; however, you need to follow-up on each campaign with a phone call.
Types Of Marketing Campaigns To Consider Using At Your Payroll Service:
Give Your Existing Marketing Material A Facelift.
Look at your current marketing brochures and website and ask yourself, “Does this make us look like an awesome and unique payroll service?” If your answer is no, go back and retool your marketing copy, images and low-risk offers.
When it comes to marketing messaging, less is more; therefore, limit your copy. Additionally, your headlines play a huge role as you only have 1 to 2.5 seconds to capture someone’s attention.
Build Your Database Of Clients, Prospects And Referral Partners.
50% to 60% of your sales success is directly related to the size and quality of your marketing databases. In fact, I tell all of our clients and students, “Show me your marketing databases and I will show you your sales future.” Unfortunately, if a sales leader doesn’t make it a priority to build a massive and high quality database, his or her salespeople won’t make it a priority either.
Executive Summary: If you focus on the needs of your target audience, it will go a long way in helping you know what is important to them when they make a buying decision. Additionally, you can use this information to help you create marketing messages that resonate with your target audience. Lastly, don't forget to make it a priority to build a database of clients, prospects and referral partners.
About The Author
Glenn Fallavollita is the President of SellMorePayroll.com, a Division of Drip Marketing, Inc. He founded Drip Marketing, Inc. in 2002, and serves as CEO, lead copywriter and strategist. He is also instrumental in developing the curriculum, format and expansion of
To learn how we can help your payroll service increase its sales, visit us on the web at www.SellMorePayroll.com or call us directly at (856) 401-9577.