Leaving a voicemail message is a fact of life for a salesperson in the payroll industry. In fact, a salesperson will leave a message 90% of the time when calling his or her database of prospects and referral partners.
To help you get more call-backs when leaving a voicemail message, I have listed below a few tips to for you to consider (and share with your sales team).
9 Voicemail Message Tips For You.
#1. Turn-Off Your Smartphone - If you want to leave better voicemail messages, stay focused on the task at hand by turning off your personal smartphone! The world isn't going to end if you do.
#2. Send A Prospect Something Beforehand - To help your voicemail messages resonate with a prospect, send him or her a marketing campaign BEFORE your call. The key is having a low-risk offer in the campaign (see below).
#3. Voicemail Messages Aren't Just About Getting A Call-Back - Instead of viewing your voicemail message as an attempt to getting a response, think about your voicemail as a trigger to help build trust, credibility and brand recognition in your payroll service - AND interest in the person you are calling.
#4. Be Different And Relevant - Decision makers are inundated with salespeople and marketing messages on a daily basis. That said, find a way to stand out from the competition by delivering a message that arouses a prospect's curiosity. Do this and you will get more call-backs.
#5. Be Specific - Don't just leave a voicemail and ask someone if they are interested in a generic price quote. The key is leaving a message that provides the listener something of interest - one that is brief, clear, and concise.
#6. Don't Mention Your Previous Voicemail Attempts - Instead of dwelling on past attempts to getting a call-back, state why you are calling and the value your payroll service can deliver their business.
#7. Use A Script - Type out a brief voicemail script and place it directly in front of you when calling. Do this and it will help you sound like a sales pro to someone listening to your voicemail message.
#8. Leave Your Call-Back Number Twice (AND SAY IT SLOW) - Always provide your call back number twice to ensure your prospect had a chance to write it down (and not play back your voicemail to actually get your number).
#9. Send An e-Mail As A Follow-Up To Your Voicemail - The person you left a message for might be so busy they didn't get the gist of your voicemail message. To get more sales activity, send an e-mail to someone telling him or her that you just left them a message.
Read These Two Proven Sample Scripts:
- Hi _______this is ______ from ______________. I am just quickly following up on an e-mail we sent to you about our free HR Assessment offer. If you would like to find out how this HR assessment can greatly reduce your expose to an employee lawsuit, call me at (800) 555-1212, again, (800) 555-1212.
Sample Format To Send AFTER Leaving A Message:
- Hi _______this is ______ from ______________. I am just quickly following up on an e-mail we sent to you about our free time clock demo offer. If you would like to find out how our line of time clocks can reduce your payroll costs by 5%starting next week, call me at (800) 555-1212, again, (800) 555-1212.
Subject Line: Re: My message today
First Name: I just called and left a message for you I wanted to follow-up on our free HR assessment offer. If you would like to find out how our HR assessment can greatly reduce your expose to an employee lawsuit, call me at (800) 555-1212.
Look forward to talking soon!
Phone: (800) 555-1212
P.S. If you want to read more about our FREE HR assessment, I have attached a brief one-page overview for you to read. (ATTACH A PDF AND NOT A WORD DOCUMENT)