10 Proven Tips That Will Jump-Start Your Payroll Sales

(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 170
• Read Time: 42 Seconds

If you want to improve your sales performance and ensure your survival in today’s competitive payroll sales environment, I have listed several tips below (in no particular order) to help you master the sales profession.

The 10 Tips Are:

1. Set goals for yourself.
2. Keep a weekly score of your sales activities/proposals.
3. Create a massive e-mail database of customers, prospects, dealers, past customers, referral partners, etc.
4. Develop a Unique Selling Proposition (USP) statement (AKA your Elevator Pitch).
5. Become better at asking questions during a sales call.
6. Know your competition cold.
7. Focus on the correct type of prospects and/or referral partners.
8. Improve your prospecting and networking skills.
9. Make more phone calls to your database of prospects and referral partners.
10. Build a Business Development Center for yourself.

The payroll sales environment moves in the blink of an eye, from new competitors emerging, competitors lowering the price of similar products and services you sell, a new technology that makes your solution look obsolete, to a competitor receiving a large sum of capital from an investor.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Payroll Sales Leaders: 3 "Must-Read" Sales Studies
(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 345
• Read Time: 93 Seconds

Here are three studies all payroll sales leaders and owners need to read: 

Study #1: Cahners Publishing did a study of 40,000 sales inquiries. Here are the results:

• 11% bought within 90 days after their initial inquiry date.
• 17% bought between 4 to 6 months after their inquiry date.
• 24% bought 6 to 12 months after inquiry.
• 49% took a year to make a purchase.

Study #2: According to an article by Work-Learning Research, Sadly, People forget 50% to 80% after one day. What’s worse is this: A prospect will forget 80% of what you tell them on the phone within 60 minutes!

Study #3: I did a formal study of 250+ payroll services; here is what I found: 

Follow-Up Calls Are NOT Being Made: 

• ~50% of all salespeople stop calling or sending information to a prospect for at least 9 to 12 months or altogether, after their 1st unsuccessful attempt at getting the sales process started or moved forward.
• ~80%  stop calling after their 2nd unsuccessful attempt.
• ~98% stop calling after their 3rd unsuccessful attempt.

Sales Staff Turnover: 

• 66% of all newly hired payroll salespeople* quit or get fired within 9 to 12 months of employment.

*At privately-held payroll services.

What Do These 3 Studies Mean For Your Payroll Service?

Your database of longer-term prospects offers your payroll service 4X more sales opportunities than short-term prospects. Therefore, you need to develop both a short-term AND long-term drip marketing strategy - a strategy that should include a combination of:

• Follow-up phone calls.
• Personal and mass e-mail campaigns.
• Social media connections and posts.
• Direct mail or lumpy mail campaigns.
• Drop-off kits/packages.

Summary Points:

1. It's up to your business to maintain contact with your database of prospects and referral partners since the likelihood of a salesperson doing this, statistically speaking, is not being done. 
2. A steady cadence of messages, phone calls, etc., will go a long way in building goodwill, trust, credibility, and brand recognition in the mind’s eye of a potential new payroll client or referral partner.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Drip Marketing: 6 Elements To Your Success
(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 267
• Read Time: 64 Seconds

The success of your payroll service’s drip marketing efforts will hinge on six very specific elements:

1. Content: You need to provide relevant content to your target audience, or they will not welcome your drip marketing messages.
2. Frequency: Too many drips or too few drips play a role in the success of your drip marketing efforts. 
3. Recency: Recency refers to the time span between each drip.  Too short of a period between drips will cause your target audience to opt-out of your e-mail marketing campaigns or throw your direct mail campaigns into the trash.  Too long of a period between drips will result in people forgetting about you and your business.
4. The Blending of Tactical Marketing Campaigns: The best-in-class drip marketing strategies use a combination of e-mail campaigns, direct mail campaigns, SMS marketing, blogs, social media, face-to-face meetings, follow-up phone calls, and other marketing campaigns and tools - all of which are designed to maintain continuous contact with someone.
5. The Use of Evidence-Based Tools In A Selling Situation: Prospects want to make the best decision possible when buying what you are selling; therefore, education-based tools can oftentimes augment the decision-making process faster as people believe what is in print form.  Car dealerships use this technique when selling a car, i.e., window sticker, sell agreements, service department repairs, etc. 
6. Proactive Follow-up Calls: A marketing campaign’s results will increase ten-fold if a payroll salesperson picks up the telephone and starts calling their list of payroll prospects and referral partners - also known as making an Oh, By The Way, Call.  Should a salesperson consistently make these types of calls, they will start to see sales magic happen.  

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

5 Ideas To Help Generate More Payroll Sales Leads
(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 253
• Read Time: 60 Seconds

Many sales leaders, owners, and salespeople in the payroll service industry are hoping for a robust year of sales. Unfortunately, hope isn't a great sales strategy.

5 Money-Making Ideas To Help You Generate More Sales Leads And Referrals.

1. Phone Blitz Sessions - Schedule mandatory phone blitz sessions for your salespeople. Here's why:  Payroll salespeople loathe making outbound calls and will delay this activity. 
2. Ask, And You Shall Receive - Ask your clients and referral partners for a referral (if you don't ask, the answer is "no") - now re-read bullet #1.
3. e-Mail Database - Build a massive e-mail database of prospects, referral partners, and clients.
4. Drip Marketing Campaigns - Create a series of e-mail drip marketing sales letters, press releases, newsletters, service spotlights, etc., that promote the things that make your payroll service unique in the marketplace.
5. Drop-Off Campaigns - Since in-person sales meetings are few-and-far-between, you can still do a cookie/donut/pizza "drop-off" package at a referral partner's and key prospect's office. Don't forget to buy a roll of labels with your logo and tagline "Thank You For Your Support" printed on it.

ADP And Paychex Are Aggressively Going After New Business.

That's right; ADP and Paychex are looking to replace their lost clients (and so should you). To view their latest offer, click on the links below.

• Paychex's 3-Month Offer
• ADP's And BOA's Partnership 3-Month Offer

If hope is your sales and marketing strategy, you need to contact us to help you put our proven drip marketing system installed at your business.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

How To Generate More Referrals From Your Database Of CPAs
(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 383
• Time To Read: 1.5 Minutes

CPAs are one of the most trusted advisors for a business owner; therefore, tax season is the perfect time to develop a formal CPA strategy to help augment your sales.

Read What Other Payroll Services* Are Doing.

Click on each link* below to learn how these payroll services are partnering with the CPA community.

• ADP’s Revenue Share Overview
• ADP's Mutual Non-Disclosure Agreement
• ADP's MAJOR ACCOUNTS SERVICES - MASTER SERVICES AGREEMENT
• Paychex CPA.com Partnership Program Brochure
• SurePayroll's Pricing Brochure For CPAs
• Paychex Major Market Services Agreement
• Paychex’s Partner Program For CPAs
• Fidelis Payroll’s Partner Program
• Gusto’s CPA Program
• Surepayroll’s CPA program
• Escalon Payroll Solutions CPA Program
• Capital Payroll’s CPA Program
• Payday Payroll’s CPA Program
• Cirrus Payroll’s CPA Program
• Resolution Payroll’s CPA Program
• CPA Partner Payroll’s CPA Program
• Entrust's CPA Partnership Program
• Journey Payroll's CPA Partnership Program
• Paychex's AICPA Partnership Program
• Paycor's CPA Partnership Program
• Pacific Payroll Group's CPA Partnership Program

*Click on the links above before the URLs are disabled.

The 5 Do's Of Working With A CPA.

#1. Do tell a CPA the things that make your payroll service unique in the marketplace.

#2. Do tell a CPA how you can reciprocate with referrals.

#3. Do tell a CPA about your revenue-share program (if appropriate).

#4: Do tell a CPA about easy access to their clients’ reports.

#5: Do share written testimonials from other CPAs in the area.

The 4 Don’ts Of Working With A CPA.

#1. You don’t want to compete with a CPA for accounting or bookkeeping services. If you do, it needs to be addressed with a formal non-compete agreement.

#2. You don’t want to be a nuisance (with phone calls) during tax season.

#3. You don’t want to expect a referral overnight as it takes weeks/months to gain a CPA's trust.

#4. Don't assume your salespeople are staying in contact with your database of referral partners as most salespeople give up way too early in the sales process.

Executive Summary: If you are an owner or a sales leader take a moment from your day and do the following:

1. Develop a written sales/marketing plan AND budget that targets the CPA community.
2. Create a series of metrics/reports to monitor your CPA/referral partners' success. Remember, the troops do what the company commander monitors.
3. Hold yourself AND your salespeople accountable for hitting targeted sales goals.

P.S. #1: A CPA has the power to recommend you/your payroll service to dozens, if not hundreds, of business clients.

P.S. #2: The proposal close rate from a CPA referral is north of 75%; that's right 75%!

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Sales Metrics: What A Payroll Salesperson Should Track
(Print And Share With Your Sales Leader)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 244
• Read Time: 59 Seconds

Do you want to see an immediate increase in your sales? If you do, one of the best things you can do is to start tracking your sales activities (see below):

• How Many Proposals Sent And Closed – I recommend creating a Proposal Tracking Report via Excel. As archaic as this may sound to you CRM gurus, you don’t know what you don’t know. Remember, salespeople want things simple.
• How Many Outbound Calls Made – The number of outgoing calls you make each day/week is directly related to your sales performance.
• How Many Zoom Meetings/Appointments/Meetings Set – This report keeps track of the number of First Time Appointments (FTA) you have made each week with either a new prospect and/or a center-of-influence AKA referral partner.
• How Many People Are In Your e-Mail Database - I also recommend tracking the size of the following databases:

1. Prospects
   • How many are in your database?
   • How many have an e-mail address associated with their name?
2. Referral Partners
   • How many have an e-mail address associated with their name?
   • How many are in your database?
3. Past Customers/Active Customers
   • How many have an e-mail address associated with their name?
   • How many are in your database?

Now Read This!

You need to keep track of what you are doing; if you don’t, you won’t know what is working (or not working). Remember, if you don’t change what you are doing, your sales results will NOT change either.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

8 Tips For Payroll Salespeople
Who Are Working From Home
(Please Forward To Your Friends And Co-Workers)
By Glenn Fallavollita, President - SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 406
• Time To Read: 96 Seconds 

Working from home is the new norm for many payroll salespeople. And to be successful in this environment, it requires a lot of discipline on your end. To help you (or someone you know) stay focused, I have listed a few essential tips below.

#1: Manage Your Distractions - Home office distractions can and will impede your productivity. That said, I recommend finding a quiet place in your home to help stay focused. If your children are young, try and hire a local babysitter to keep them from interrupting you.

#2: Talk With Your Manager - There is a good possibility that your manager is also working from home; therefore, maintain communication via phone, e-mail, or text. Additionally, communicate the status of your projects with new clients or sales opportunities you are working on.

#3: Build Your e-Mail Database Of Prospects & Referral Partners  - You need to work on increasing the size and quality of your e-mail marketing database.  Whenever I speak at a conference, I start my workshop off with this line: Show me your prospect and referral partner databases, and I will show you your sales future. 

#4: Upgrade Your Office Technology - It is in your best interest to work on a PC (vs. laptop) as you can have two to three monitors running at the same time. And if your PC is as old as dirt, spend the $500 - $600 on a new, and faster machine.  

#5: Track Your Proposals – Your sales pipeline is your life! In order to keep track of your proposals, create an Excel sheet that tracks proposals by month.

#6: Be Prepared When Making Cold Calls - In most first-time phone calls, a prospect will give two to three minutes. Because of this, you need to have an engaging opening line. Please note this: Many people are not looking to hire a new payroll service or HCM business; therefore, you need to take a more educational spin on selling.

#7: Google Your Competition - Go online to see what your primary competitors are doing to attract new business. Share what you found with your sales/marketing leader and then come up with a better offer. 

#8: Don’t Get Discouraged - Working from home is tough for most people as rejection is amplified when working alone. Because of this, call your co-workers to see what they are doing. Also, don’t forget to stay connected with your manager. 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

Generate 50% More Payroll Sales At 33% Lower Cost
(Print And Share With Your Sales Leader)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc

• Word Count: 356
• Time To Read: 96 Seconds

According to Forrester Research, "Companies that nurture their database of leads make 50% more sales at a cost 33% less than non-nurtured leads." Therefore, it is imperative to set up a drip marketing system to help nurture your database of payroll prospects and referral partners with educational building payroll content. 

Read These Sales And Marketing Statistics.

Before I wrote my book Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You, I studied how 1,000+ businesses and salespeople go about sales and marketing. Here is what I found:

• Salespeople Give Up Way Too Early - 50% of all salespeople stopped calling or sending information for at least 9 to 12 months or altogether to a prospective buyer after their first unsuccessful attempt at moving the sales process forward. A number that skyrockets to 98% after their third unsuccessful attempt.
• 66% Of All Newly Hired Payroll Salespeople Don't Last – Close to 66% of all newly hired payroll salespeople quit or get released after 9 to 12 months of employment.
• Salespeople Can’t Predict A Prospect’s Close Date - 95% of all salespeople could not predict the actual close date of a sale with any degree of accuracy when given a 4- to 8-week “prospect close date."
• First-Time Appointments Or Events - 75% of all first-time appointments or events with a prospective buyer or referral source happen after a salesperson’s 4th phone call, e-mail, or face-to-face contact. 
• It Takes 15 – 30 Conventional Touches - In a medium- to high-value business-to-business sale, it takes 15 to 30 conventional touches by a salesperson (phone conversations, face-to-face meetings, voicemail messages, personal e-mails, letters, and so on) before a cold prospect or referral source is defined as being “sold or closed.”
• Few Payroll Services Train Their Salespeople - 90% of all small- to medium-sized businesses did not conduct any consistent sales training for their payroll sales staff.

Lead conversion is critical for all sized payroll services, including yours. Therefore, a sales leader needs to:

1. Be consistent in their lead nurturing activities, i.e., drip marketing campaigns.
2. Actively help their salespeople follow-up sales opportunities AND prospect for new business and referrals. 

Bottom line: If your payroll service isn’t top-of-mind when someone is ACTIVELY seeking a new payroll or timeclock solution, a sale will go to another payroll service and NOT yours. Yes, it's that simple; which is the #1 reason you need to have an active drip marketing system running at your payroll service.  

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

9 Questions All Payroll Sales Leaders Need To Ask (Themselves)
(Your Answers Will Be An Eye-Opener)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc

• Word Count: 291
• Time To Read: 72 Seconds

Most payroll sales leaders (and owners) hope their sales issues will disappear or turn around. But, unfortunately, they don't as the only way they can improve their sales problem is this: Take action by doing something different. 

9 Questions All Payroll Sales Leaders Need To Ask Themselves: 

#1: How many of my salespeople are not meeting their quota? Now, ask yourself this: What are my plans to help them generate more sales?

#2: What percentage of our clients, prospects, and referral partners have an e-mail address associated with their record? If it's not 100%, ask yourself why.

#3: What are our e-mail marketing and social media strategies?

#4: What is our strategy to ensure our salespeople are following up on an e-mail marketing campaign, past proposals, etc.? 

#5: How many formal/scheduled phone-blitz sessions do we have each week? Now, re-read question #1. 

#6: What type of marketing collateral do we use on a sales call to help reduce price as a focal point or sales objection?

#7: How many times a month am I training the sales staff to improve their sales performance?

#8: How often do we connect with our database of payroll clients to:

• Cross-sell them with other products or services?
• Ask for a referral?
• Survey them to determine their future needs?
• Ask them their accountant's name?

#9: What am I using to track my sales team's proposals, proposal close ratio, and call-in leads? 

Are You Happy With Your Answers? 

If not, you should seek a professional like me who can help you create or fine-tune your sales and marketing strategies. By the way, don’t put marketing on your sales team’s shoulders, as research has proven salespeople are notoriously bad writers, and worse, do marketing that tarnishes a brand. 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

6 Reasons Why Your Database Of
Payroll Prospects Have Already Forgotten About You
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc

• Word Count: 413
• Time To Read: 97 Seconds

Right now, a prospect that you or your sales team met in the past is looking to hire a new HCM firm or payroll service. Unfortunately, if they don't remember your business, the sale will go to one of your competitors and not you. 

6 Reasons Why Your Payroll Service Has Already Been Forgotten.

• Reason #1: People Forget Stuff - 80% of what you tell a prospect on the phone is forgotten within 60-minutes. 
• Reason #2: Your Salespeople Are Disengaged - 70% of your salespeople are either disengaged or completely disengaged; therefore, how passionate do you think they are about telling someone about the value your payroll service/HCM company can provide them? 
• Reason #3: Salespeople Stop Calling Prospects And CPAs - 50% of all salespeople stop calling a prospect/CPA, for 9 to 12 months or altogether, after their FIRST unsuccessful attempt at moving the sales process forward. This percentage skyrockets to 99% after their third attempt.
• Reason #4: Passive Sales Leaders - Most sales leaders let their salespeople do their own "marketing." Now re-read point #3. 
• Reason #5: Salespeople Turnover - 50% to 66% of all newly hired payroll salespeople* quit or get fired in their first 9 months of employment.

Attention All Sales Leaders: Read Reason #6: 

• Reason #6: Salespeople Hate Prospecting For New Business - 40% of all salespeople feel that prospecting is one of the most challenging aspects of their job; therefore, they flat-out ignore this activity.

How To Automatically Keep Your Payroll Service Top-Of-Mind (PRINT THIS LIST):

To help you and your sales team stay top-of-mind in the marketplace, I have listed below some time-tested campaigns below: 

• #1: Prospects - e-Mail your database of prospects a "meeting request" letter.

• #2: Clients - e-Mail a survey to your clients (ask for a referral within the survey).

• #3: Everyone On File - e-Mail a press release on a new referral partner, product, or service.

• #4: Everyone On File - e-Mail a product or service spotlight campaign.

• #5: Everyone On File - e-Mail a bundle "deal" to your database of prospects, CPA network, and past clients. 

• #6: Everyone On File - e-Mail an educational newsletter, i.e., PPP News, IRS updates, work from home tip, etc.

Summary: If you want to kick your sales into high gear, consider the following tips:

1. Develop a one-page sales and marketing strategy for your business. 
2. Implement the campaigns listed above.
3. Have phone blitz days for your sales team to follow up on the campaigns listed above (this is HUGE).

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.