10 Reasons Why Your Payroll Service
Needs A Drip Marketing System
By Glenn Fallavollita, President of SellMorePayroll.com

• Word Count: 227 
• Read Time: 54 Seconds 

Here are ten reasons why you need a drip marketing system installed at your payroll service:

1. You will never hear someone telling his or her boss, “I just bought from the second-best payroll service I could find.” 
2. Prospects will not buy or recommend you to someone they know the first time you talk with them. 
3. 97% of the people you are calling or marketing to are not ready to buy what you sell today or, for that matter, tomorrow. 
4. Memory tests have proven people will forget 80% of what you tell them on the phone within 12 - 24. 
5. 50% of all payroll salespeople stop calling a prospect or CPA after their first unsuccessful attempt at moving the sales process forward. 
6. 100% of all payroll salespeople schedule a subjective call-back date to a prospect or CPA (now re-read point #5).
7. The majority of payroll salespeople (including yours) dislike making cold calls (now reread tip #5).
8. In a medium- to high-value business-to-business sale, it takes 15 to 30 conventional drips (meetings, calls, proposals, e-mails, etc.) to convert a cold prospect to a paying client.
9. 50% to 75% of the clients who stopped buying from your payroll service stopped because they: 1. Thought you took their business for granted. 2. You provide poor customer service. 3. Did not know your business could solve other related problems.
10. Your ENTIRE database of clients, prospects, and referral sources, are your competitor’s prospects too. 

P.S. "Hope" isn't a great sales and marketing strategy for your payroll service.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

2 Reasons Why Your Payroll Service
Needs An e-Mail Marketing Strategy
By Glenn Fallavollita, President of  SellMorePayroll.com

• Word Count: 161 
• Time To Read: 36 Seconds 

e-Mail marketing should be at the top of your sales and marketing strategy as it can play a significant role in helping your sales follow-up efforts, social media marketing, webinars/events, and content marketing. 

2 Critical Reasons Why You Need An e-Mail Strategy:

• Reason #1: Your target audience spends 4 – 6 hours a day sending and receiving e-mails. 
• Reason #2: 95% - 98% of all payroll salespeople (including yours) give up after their third “No, I am not interested in what you are selling” conversation and/or after being ghosted.  

The Road To e-Mail Success.

If you want more people to read your e-mail campaigns, here are some tips:

• Make sure list segmentation is part of your e-mail strategy.
• Write engaging, concise, and straightforward subject lines.
• Your content should be relevant to your target audience. 
• Add a call to action to every campaign.
• Pick up the phone and call the people who open your e-mails (use my 2/4 call strategy. 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

8 Tips To Generate More
Payroll Sales Leads And CPA Referrals
By Glenn Fallavollita, President of SellMorePayroll

• Word Count: 209
• Time To Read: 50 Seconds

After sending an e-mail campaign to your database of prospects and CPAs, here are eight tips to consider:

1. Pick Up The Phone - Call everyone who opened your e-mail campaign within 2 to 48 hours. 
2. Script Outline - Develop two outlines for you to use when 1. When talking with a live person and 2. When leaving a voicemail message. 
3. Know Your Objective - Your call has one objective, i.e., Invite the person to a webinar, demo, etc. 
4. Define The Next Step - At the end of the call, have a defined next step.
5. e-Mail Address - Ask for the person’s e-mail address. 
6. LinkedIn - Connect with the person on LinkedIn. 
7. Add To Your Database - Add a person’s information to your drip marketing database. 
8. Call Twice - Use my 2/4 follow-up call sequence. 

After Leaving Someone A Voicemail Message, Send This e-Mail:

"Contact Name: I left you a voicemail message a few minutes ago to follow up on an e-mail we sent to you today/yesterday about our (new 2022 upgraded payroll/timekeeping system, etc.).

If you want to know how our (payroll and timekeeping package can reduce your labor costs by 5% - 8% next month), send me a few days/times that you are available for a quick 10-minute call."

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

 © Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

9 Ways To Boost Your
Payroll Service's e-Mail Open Rates
By Glenn Fallavollita, President of SellMorePayroll.com

• Word Count: 245
• Read Time: 60 Seconds

Are you looking for ways to generate higher open/click-through rates with your e-mail marketing campaigns? If you are, here are several tips to consider.

#1: Segment Your Databases: Send the same e-mail campaign to each group on file, i.e., clients, prospects, and referral partners.

#2: Update Your Databases: Remove any e-mail addresses that haven’t opened a campaign in 24-months.

#3: Add New e-Mail Addresses: Adding new e-mail addresses is a key to your success. 

#4: Send More Than A Newsletter: Sending just a newsletter once/twice a month will put your subscribers to sleep. Therefore, I recommend sending a variety to your databases. 

#5: Personalize Your e-Mails: Use a service that allows you to customize a campaign (see below):

• Hello {First Name}:

#6: Avoid Writing A Wall Of Text: Since your target audience spends 4 - 6 hours a day managing their inbox, they scan your copy instead of reading. Therefore, use headlines, sub-headlines, and bullet points to convey a message.

#7: Use Engaging Subject Lines: People skim their inboxes for engaging subject lines; therefore, use the following techniques in your subject line:

• Start with “How To” or a “#.”
• Ask a question.
• Show “time or quantity” shortage/savings.

#8:Send A "Reminder" e-Mail To Anyone Who Didn't Open Your Initial Campaign: Use a service that automatically sends a follow-up reminder to anyone who didn't open the initial campaign.

#9: Write Better Headlines: Your headline is the introduction to a topic. Remember, you have .5 to 1.0 seconds to capture someone’s attention.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

12 Ways To Boost Profits
At Your Payroll/HCM Business
(Print And Share With Your Executive Team)
By Glenn Fallavollita - President, SellMorePayroll.com

• Word Count: 353
• Time To Read: 1.4 Minutes

Over the past few months, many payroll/HCM businesses have taken a hit when it comes to their profits. And if your company has too, you need a sales, marketing, AND business plan to offset these losses. That being said, you and your management team need to focus on these core elements of your business:

12 Areas To Print And Share With Your Executive Team.

• #1: Look For Niche Markets Your Sales Team To Target (i.e., Long-Term Care, Building Supplies, Liquor Stores, etc.)
• #2: Give Your Staff Incentives To Improve A Process(s)
• #3: Focus On Employee Engagement (~66% Of Your Staff Is Either Disengaged Or Completely Disengaged)
• #4: Negotiate A Better Deal With Your Vendors
• #5: Look For Private/White Label Opportunities
• #6: Buy A CPA’s Book-of-Business
• #7: Outsource Core Functions (i.e., Marketing)
• #8: Run A Price Audit (Compare Your Prices To Your Competitions')
• #9: Restructure And Refine Processes And Procedures
• #10: Switch Up Suppliers, Back-Office Software, Or Payroll And HR Software
• #11: Start Cross-Selling Other Services To Your Clients (i.e., time and attendance)
• #12: Get Your Salespeople To Pick-Up The Phone More Often (50% Of All Salespeople STOP calling A Prospect/CPA After Their 1st Unsuccessful Attempt At Moving The Sales Process Forward - Your Salespeople Are Guilty Of This Too)

2 BONUS Tips. . .

• #1: Survey Your Payroll/HCM Clients To Ensure They Are Happy (And Aren’t Planning To Leave You For The Competition)
• #2: Build A Proactive Process To Generate More Referrals From Your Database Of Clients, CPAs, And Referral Partners

Here's The Bottom Line:

The COVID-19 crisis isn't going to get any better as winter is right around the corner. Because another shutdown/slowdown is right around the corner, it is essential to:

• Audit your business expenses to determine if there are any costs you can remove or reduce.
• Focus on increasing sales via e-mail marketing and niche marketing.
• Get your sales team to be more proactive with calling clients, referral partners, and prospects who have an open proposal.
• Take action!

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

 Copyright © 2022

8 e-Mail Prospecting Tips To Help
Generate More Payroll Sales Leads
(PRINT AND USE AT YOUR NEXT SALES MEETING)
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 594
• Time To Read: 2.4 Minutes

You might have heard that e-mail marketing is a waste of time because prospects are too busy to open an e-mail from someone they don’t know; however, statistics show many “cold e-mails” are still being opened.

To help you receive a better e-mail response from your database of payroll prospects, CPAs, and yes, your payroll clients, I have listed a number of quick tips below.

1. Proof Your Campaigns: The #1 thing you can do is print AND triple-check your e-mail marketing campaigns.  Look for typos, formatting errors, no low-risk offers, etc.

2. Write Enticing Subject Lines: The difference between a great subject line and one that is less than stellar, is the difference between an e-mail getting read and one that gets deleted.

3. Talk Like A Real Person: If your subject line reads like spam, it will be treated as one. Here are some words that could trigger a spam filter:

• Best Price
• Call Now
• Cancel Anytime
• Click Here
• Don’t Delete
• Double Your
• Free Quote
• Money Making
• Why Pay More
• Winner
• Exclamation Points, i.e., !

4. Personalize Your e-Mail: Whenever possible, you should personalize your subject line to include a prospect’s name or company (or both). According to MarketingDive, personalizing an e-mail subject line can boost open rates by 50% and increase click-to-open rates by 58%.

5. Tell The Reader What’s In It For Them: When it comes to your low-risk offer, focus LESS on explaining how your product or service works, and more on how it can add VALUE to their business.

• According to our research of 85+ million e-mails, the e-mail body that’s “just right” is between 150 to 250 words in length.
•  In short, prospects seem to respond best to e-mails that are short and to the point.

6. Format Your e-Mails For Smartphones:  With a prospecting e-mail, you need to ensure your message can be read on a smartphone. 

• Fact: 70+% of smartphone users will delete an e-mail if it doesn’t look good on their smartphone. By the way, 30% - 33% of your prospects are reading your emails on their smartphones.

7. Know When To Send A Follow-Up e-Mail: If the majority of your cold prospecting e-mails are still met with a cold shoulder, you need to focus on sending more “educational" driven e-mails, i.e., here's an article you might find of interest. 

8. Vary Your Messaging:  If a prospect who opened your initial e-mail has gone cold; I highly suggest sending the following types of campaigns to re-engage them:

• Special Newsletter (On A Hot Subject, i.e., Marijuana In The Workforce)
• Press Release On A New Upgrade
• Intro Letter To A New Service
• Holiday Cards
• Service Spotlight On A New Product Or Service
• CPA Spotlight On Why The Recommend Your Payroll Service

The Real Leads Will Come From Doing This!

After sending an e-mail campaign, I highly recommend picking up your phone for a quick “Oh, by the way,” call.  If you are a client of ours, you know exactly what type of call this is! If you don’t, contact me directly for the answer.

Executive Summary:

• Getting a prospect’s attention in a crowded inbox takes skill. To help you cut through all the marketing noise, you need to look at e-mail marketing as a long-term process, i.e., drip marketing, as it takes multiple follow-up e-mails.
• Last but certainly not least is this: Almost every prospect is worth sending multiple campaigns; however, the ones who have opened your campaigns are the ones to call.
• Use my 2/4 call strategy when making your Oh, by the way, calls. 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

9 Tips To Help Run A Great Payroll/Timekeeping Demo
(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - SellMorePayroll.com and Drip Marketing, Inc.

• Word Count: 427
• Read Time: 1.8 Minutes

In a business world where face-to-face meetings are on a hiatus, you will find nine tips below to help you run a better online demo.

1. Ask Insightful Discovery Questions - Asking the right discovery questions BEFORE the demo will help you understand how you can add value to a prospect's business. 

Ask questions like:

• If you had a magic wand, what problems do you want us to help you solve?
• What areas of your payroll/timekeeping system are you looking to streamline?
• What problems are you facing with your current ___________?
• Which features of their product do you like the best?
• What features do you wish you could change?
• Tell me about your customer service experience with _____.
• Who else will be involved in this purchase decision? And what features are most important to them?

2. Customize The Demo For Each Prospect – This requires some work on your end, from adding a prospect’s logo to taking their discovery answers (from above) and working them into your demo.

3. Simplify Your Demo – The key here is to highlight only the most relevant features.

4. Before You Start The Demo, Have A Summary Slide – Before you start the demo, have a PowerPoint slide that summarizes what their problems are (based on your discovery). 

5. Show What Your Product/Service Can Do In Everyday Situations - Ask yourself these two questions:

• Based on what I know, what problems are they facing, and what problems do they want to solve?
• How does my product/service solve those problems?

6. Explain Each Click (And Go Slow) – Remember, this prospect is seeing your payroll platform for the first time. Therefore, explain what you are doing and go slow.  

7. Show Real Data - Most salespeople use fake data when running a demo. If you want to go the extra mile, try tailoring the information for each specific prospect, i.e., their company name instead of “Business Name.”

8. Take Great Notes On Their Issues And Concerns - Make sure you write what they liked and didn’t like. If not, you won’t be able to summarize the value of what you are selling/overcoming objections.  

9. 95% Of All Demos Will Go To The Proposal Stage – That’s right, 95% of all demos go to the proposal stage. Because of this, you need to schedule a “10-minute proposal review day/time” with the prospect. If they don’t agree to a day/time, in person or over the phone, the odds of you closing them are slim.

Summary: What’s listed above is being used by top-performing salespeople throughout the country. Are you ready to be one of them?

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

 Copyright © 2022

8 Money-Making Tips To Supercharge Your
Payroll Service's e-Mail Marketing Open Rates
By Glenn Fallavollita, President, SellMorePayroll.com

• Word Count: 383
• Time To Read: 1.5 Minutes

Do you want to generate more sales leads and client referrals from your e-mail marketing campaigns in 2021? If you do, I have outlined eight proven tips below to help make that happen. 

#1. Resend Your e-Mail Campaigns To The “Non-Open” Addresses - You will see a 30% to 50% increase in open rates just by resending the original e-mail campaign to the e-mail addresses that did not open the original e-mail. If you are using a tool like Constant Contact, this is done automatically for you. 

#2. Make A List Of “Engaged” e-Mail Addresses – Go back to your last 12-months of e-mail campaigns and copy all the e-mail addresses into the following groups: 

• “Engaged” Readers = A list of e-mail addresses that have opened an e-mail campaign in the last 12-months.
• “Non-Engaged” Readers = A list of e-mail addresses that never opened a campaign you sent to them. Send them a special offer to see if they respond. 

#3. Personalize Your Subject Lines – By simply adding a person’s name or company name to the subject line, you will see an increase of 10% or more in your open rates (just don’t do this all the time as people will become tone-deaf to this strategy. 

#4. Create Unique e-Mail Campaigns For Each Database On File – Instead of blasting out a one-size-fits-all newsletter, write an e-mail campaign for each database you have on file. The key is this: Write a subject line that resonates with each database.

#5. Keep Your "SEND" Frequency In Check – If you are blasting three to four e-mails a week to your database, or one e-mail a month, you should step back and reevaluate your strategy. And yes, too many e-mails are just as bad as too few. 

#6. Avoid Mondays When Sending A Mass e-Mail Campaign – The day of the week and the time of the day you send an e-mail campaign will play a huge role in its open rate. By the way, Mondays are the worst days to blast an e-mail.

#7. Write Better Subject Lines - Your open rates are directly related to your subject lines. 

#8. Make Sure Your e-Mails Are Dynamically Formatted For A Smartphone, Tablet, Or PC – When you send an e-mail campaign, make sure you are using a service that uses “dynamic formatting” as it will allow a reader to view your campaign without the dreaded “pinching” to expand copy.

Final Thoughts: The steps I have listed above are important elements of a successful e-mail marketing strategy. If you have any questions, comments, or thoughts, feel free to e-mail or call our office.  

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

 Copyright © 2022

10 Tips To Help Land More New Payroll Clients
By Glenn Fallavollita, President, SellMorePayroll.com

• Word Count: 291
• Time To Read: 66 Seconds

ADP and Paychex, and like many other national payroll services, are aggressively going after new business (see links below). In fact, they are making "new client acquisition" a top priority as the economy recovers from the COVID-19 virus.

• ADP: Three Months Free
• ADP's Roll 90-Day Free Offer ($17/Month + $5/Employee)
• Paychex: Three Months Free
• Square Payroll (No Offer)
• SurePayroll's Commercial: 60-Days Free

10 Steps To A Proactive 2021 Sales And Marketing Strategy.

If you want to acquire more new payroll clients in 2021, I have listed ten core areas below to consider:

• Step 1: Update all databases on file (ensure all e-mail addresses, phone numbers, etc., are correct).
• Step 2: Scan all business cards on/in your desk and upload each one to its appropriate database.
• Step 3: Segment your e-mail databases by clients, prospects, and referral partners.
• Step 4: Develop a 90-day marketing plan for the abovementioned databases.
• Step 5: Develop a sales follow-up plan to the abovementioned marketing plan(s).
• Step 6: Develop WEEKLY sales REVENUE goals for each salesperson.
• Step 7: Develop WEEKLY sales ACTIVITY goals for each salesperson.
• Step 8: Develop a PROPOSAL tracking report for each salesperson.
• Step 9: Develop an INTERNAL LEAD tracking report.
• Step 10: Monitor all of the abovementioned items WEEKLY.
• BONUS Step: Develop a formal referral partner, i.e., CPA, sales, and marketing plan.

Executive Summary: If you are an owner or a sales leader take a moment from your day and do the following:

1. Develop a written sales/marketing plan AND budget.
2. Create a series of metrics/reports to monitor everyone's success. Remember, the troops do what the company commander monitors.
3. Hold yourself AND your salespeople accountable for hitting their targeted sales goals.

If you want to be successful in driving in NEW sales revenue, you need to do the little things DAILY.

P.S. "Hope" isn't a great sales strategy.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

 Copyright © 2022

16 Low-Cost Ideas To
Help Market A Payroll Service
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 526
• Time To Read: 2.1 Minutes 

Marketing a payroll service does NOT have to be expensive to attract a new payroll, HCM, or timekeeping client; however, it is essential to stay in contact with your payroll service’s database of clients, prospects, and CPAs as you can never time a sale (or a referral). 

Marketing 101:

1. You need to get someone’s attention.
2. You need to educate someone on the things that make your payroll service unique and awesome.
3. You need to provide someone with a low-risk offer to help them take the next step in the buying process.

16 Marketing Ideas To Help Promote Your Payroll Service Business:

1. Add a video to your website and e-mail marketing campaigns.
2. Bundle an add-on service with another promotion.
3. Buy a road sign billboard promoting your payroll service's logo, graphics, URL, and phone number.
4. Conduct a client survey.
5. Create a CPA Tax Season Survival Kit.
6. Create a Get To Know Us Kit for your salespeople to use in the field.
7. Offer a free trial for your payroll processing service or an employee time clock, i.e., XX-day free trial, XX-day money-back guarantee, etc.
8. Give your existing marketing material a facelift.
9. Install an e-mail drip marketing system (for your clients, prospects, and referral partners).
10. Promote an add-on service via a free trial or special offer, i.e., free employee background check.
11. Provide a gift card (for dinner, extra holiday money) to the clients who refer a new client your way.
12. Provide free report downloads: How To Switch Payroll Service In Three Easy Steps, How To Avoid Payroll Tax Penalties, etc.
13. Send each salesperson's list of top 10 prospects and referral partners a lumpy mail campaign every 90-days.
14. Invest in your SEO efforts.
15. Sponsor a Shred Your Documents Day with a shredding company in conjunction with a local bank or credit union.
16. Wrap your company car with your payroll service's logo, graphics, URL, and phone number.

Other Ideas To Help Market Your Payroll Service Business.

• Review your marketing brochures and website and ask yourself, “Does this make us look like an awesome and unique payroll service?” 
• If your answer is no, go back and retool your marketing copy, images, and low-risk offers.  

A Little About Your Marketing Copy/Messaging.

• When it comes to writing copy, less is more; therefore, limit the words used. 
• Use engaging headlines and sub-headlines to help a reader digest your message.  Remember, you have about 1 to 2.5 seconds to capture someone’s attention.

Always Be Updating Your Database Of Clients, Prospects, And Referral Partners.

• 50% to 60% of your sales success is directly related to the size and quality of your marketing databases. As I tell our payroll service clients and students, “Show me your marketing databases, and I will show you your sales future.”
• IMPORTANT: If a payroll service's sales leader doesn’t make it a priority to build a massive and high-quality e-mail database, his or her salespeople won’t make it a priority either.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

 Copyright © 2022