7 Reasons Why Your e-Mail Campaigns
Aren’t Generating Any Sales Leads Or Referrals
By Glenn Fallavollita, President of SellMorePayroll.com & Drip Marketing, Inc.

• Word Count: 598
• Time To Read: 2.4 Minutes

After sending 113+ million e-mail campaigns on behalf of our clients, I have listed the top e-mail marketing mistakes I see most payroll services make. They are:

Reason #1: No Follow-Up Call Was Ever Made – The #1 reason why an e-mail marketing campaign(s) fails is the lack of a follow-up call. My suggestion:

• After sending an e-mail marketing campaign, i.e., press release, intro letter, etc., create a list of e-mail addresses/contacts who opened or clicked on a link.
• Provide your sales team with a script to use during their phone blitz session.

Reason #2: Poor Messaging And Subject Lines – Another top reason why your e-mail marketing results are lackluster is this: Poor messaging and copy. And yes, your subject line falls in this category as well. My suggestions:

• Create an engaging subject line.
• Send an educational message (versus selling something).
• Use your company’s name in the “from” e-mail address field.
• Use headlines and sub-headlines when writing copy.
• Add a high visibility low-risk offer or call-to-action.

Reason #3: Sending Too Many Or Too Few e-Mails – Have you ever received an e-mail from someone and then received 3 to 4 e-mails in the first 72 hours? If you have, you know it does more harm than good. My suggestions:

• Keep your cadence of e-mails from one per week or every other week.
• You can send more e-mails to your database of active clients versus a purchased list of e-mail addresses.

Reason #4: Not Segmenting Your Databases By Target Audience - Many e-mail marketing campaigns fail because the information that is e-mail is nothing more than a generic newsletter blast. My suggestions:

• Segment your e-mail list by clients, prospects, chamber members, past clients, referral partners, etc. Once done, develop a series of e-mail marketing campaigns for each database on file.
• Personalize your e-mail campaigns using someone’s first name, last name, and company name.

Reason #5: Not Using A Low-Risk Offer – By not having a highly visible low-risk offer or call-to-action, you are missing out on some potential sales leads and referrals. My suggestions:

• During the design stage, write five low-risk offers to use (keeping it relevant to your target audience). This could be an exclusive trial offer, whitepaper download, special purchase price, etc.
• Add a coupon or headline offer within the body of a campaign.

Reason #6: Not Having An e-Mail Strategy - One of the top reasons your e-mail marketing efforts fail is this: Not having an e-mail marketing strategy. My suggestions:

• Plan a campaign’s message/low-risk offer based on its target audience.
• Test different subject lines, copy, low-risk offers, send times, databases, etc.
• The time of the day and the day of the week will significantly impact a campaign’s “open and click-through rate.”

Reason #7: Not Constantly Building A Database Of Prospect e-Mail Addresses – If you are not continually building your database of e-mail addresses, your “prospect” open rates will flatline over time. My suggestions:

• Make it a priority to build your e-mail database of clients, prospects, referral partners, past clients, dealers, etc.
• If you have a sales team, make sure each salesperson is expanding their database of prospects, referral partners, chamber members, etc., every week (sales leaders need to measure this number). And not with @aol.com, @yahoo.com, info@, etc., e-mail addresses. 

Executive Summary: The days of blasting a generic, one-size-fits-all newsletter to everyone in your e-mail database and expecting a sales lead or a referral are over. Be smart and create a plan of action AND a sales follow-up plan. Once you do this, you will see a dramatic improvement in your sales results. 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

10 Tips To Improve Your Payroll Service's e-Mail Open Rates
(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - Drip Marketing, Inc. & SellMorePayroll.com

• Word count: 323
• Time to read: 90 Seconds

If you want more people to read your next e-mail campaign, here are a few tips to consider.

#1: Avoid Writing Content That Is Too Self-Serving – Keep your e-mail campaign’s content relevant to the database it’s being sent to.  

#2: Avoid Writing A Wall Of Text – Don’t fall victim to writing a wall of text to get a campaign done. My suggestions are:

• Use headlines, sub-headlines, and bullet points.
• Keep your paragraphs to three to four sentences.
• Keep a sentence word count to less than 15 to 17 words.
• Keep your overall message count to 350 words.
• Only use two to three types of fonts.

#3: Segment Your e-Mail Marketing Lists – Create databases of clients, past clients, prospects, CPAs, etc.

#4: Keep Your e-Mail List Updated - You need to continuously build and update your database of clients, prospects, and referral partners; don't forget to delete the e-mail addresses that bounce. 

#5: Know What Affects Your Open Rates - 80% of an e-mail's open rate is based on: Your subject line, the from field, and the day/time a campaign is sent.

#6: Use Your Payroll Service's Name In The "From" Field - On mass e-mail marketing campaigns, use your biz name in the from field. 

#7: The Size Of Your e-Mail Database – Most salespeople need to have at least 1,000 to 2,500 e-mail addresses on file.

#8: Pick Up The Phone - After sending an important e-mail campaign to a database, i.e., webinar invite, call the people who opened it. 

#9: Proofread Your e-Mail Campaigns – Before sending your next e-mail marketing campaign, print your final copy and give it to two other people to proof.

#10: Consider Hiring A Professional Copywriter – Just because you have Word installed on your computer or a graphic design program, it doesn’t make you a good copywriter/designer. Do your payroll service a favor and hire someone who does e-mail marketing and/or copywriting for a living.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

14 Tips Survival Tips
For A Payroll Service Salesperson
(Print And Share At Your Next Sales Meeting)
By Glenn Fallavollita, President - Drip Marketing, Inc. & SellMorePayroll.com

• Word count: 633
• Time to read: 2.5 minutes

Being a payroll service salesperson isn’t easy. In fact, 50% to 66% of all newly hired salespeople quit or get fired in their first nine months of employment!

What Does It Take To Survive As A Payroll Salesperson?

1. Be An Advocate For Your Payroll Prospects: More often than not, I have seen salespeople who put their customers'/prospects' needs first absolutely crush it. Relationship-minded salespeople understand and relate to their clients and focus on adding value to the relationship.
2. Become A Great Storyteller: Winning payroll salespeople tell great stories…stories of how their product or service helped other businesses solve a problem and questions on the things that are important to a prospect.
3. Deliver Every Proposal In-Person/Zoom: When giving a proposal for what you are selling, provide a prospect with a minimum of two options, either in person or via a screen share program. You significantly reduce your odds of closing a proposal if you e-mail it to a prospect and wait for their response.  
4. Don’t Be Pushy: Focus on getting to know a prospect’s business and not on being their buddy.   Although a proactive follow-up process is good, and it shows you have an interest in earning their business, don’t make your approach too aggressive as it will do more harm than good. 
5. Get To The Office Early: One of the best tips that I would give any salesperson is this: Arrive early to work as it will allow you to get to know your managers on a more personal level. More importantly, you can get more “dials” before our co-workers get to the office. 
6. Keep Score Of Your Sales Results And Sales Activities: The reality is that you need to track what you are doing on a day-to-day basis. This should include the number of calls you made to your database of prospects, proposals you have sent and closed each week, your proposal close rate, the number of NEW appointments you had each week, etc. And once you start keeping score, you will see what is and isn’t working.
7. Know What You Are Selling: If you know the business problems your product or service solves, you can have an immediate impact on a business. This is something decision-makers love to hear from a salesperson.
8. Plant A Seed Of Doubt: When talking with a prospect who believes they are happy using a competing product or service, ask a few questions that might create doubt in their mind.
9. Make More Prospecting Phone Calls: Spend 4 to 10 hours a week making calls to follow up with your database of prospects, referral partners, prospects that have a proposal, etc.   
10. Watch What Your Top Selling Salesperson Is Doing: I recommend shadowing your top-selling salespeople so you can see firsthand what they are saying and doing. 
11. Become A Trusted Resource For Your Prospects/Referral Partners: People love doing business with people they like and trust. Use an educational approach to selling.
12. Start Asking Better Business Questions: Sales is more about listening than talking. To become a better listener, focus on asking questions. Also, it would help if you took lots of notes as it projects a positive image. When you chat with a friend, waiter, or waitress, practice asking them questions.
13. Your Sales Pipeline Is Your Life: In sales, it is all about what you sold today. After a sale, do your happy dance and get a few high-fives; then go back to building your sales pipeline. Use an Excel sheet to keep track of your proposals by month. 
14. Put Away Your Personal Phone: One of the best things you can do is this: Put your phone away when making your follow-up calls. You and I both know it’s a huge distraction if you don't! 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

10 Tips That Will Jump-Start Your Payroll Sales
 By Glenn Fallavollita, President of SellMorePayroll.com

• Word Count: 182
• Read Time: 43 Seconds

If you want to improve your sales performance and ensure your survival in today’s competitive payroll sales environment, I have listed several tips below (in no particular order) to help you master the sales profession.

Your 10 Payroll Sales Tips:

1. Set sales revenue/unit sales goals for yourself.
2. Keep a weekly score of your sales activities/proposals. 
3. Create a massive e-mail database of customers, prospects, and referral partners.
4. Develop a Unique Selling Proposition (USP) statement (AKA your Elevator Pitch). 
5. Become better at asking questions during a sales call. 
6. Know your competition cold. 
7. Focus on the correct type of prospects and/or referral partners. 
8. Improve your prospecting and networking skills. 
9. Make more phone calls to your database of prospects and referral partners. 
10. Build a Business Development Center electronic file that contains proposal templates, testimonials, pricing, sales brochures, etc. 

The payroll sales environment moves in the blink of an eye, from new competitors emerging, competitors lowering the price of similar products and services you sell, a new technology that makes your payroll or timekeeping solution look obsolete, to a competitor receiving a large sum of capital from an investor. 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

5 Tips To Help You Write A
Money-Making e-Mail Campaign
By Glenn Fallavollita, President - Drip Marketing, Inc. & SellMorePayroll.com

• Word Count: 472
• Time To Read: 1.9 minutes 

To help you deliver a better e-mail marketing message, I have listed below a few tips, based on sending more than 113 million e-mail campaigns for our clients.

Tip #1: Segment Your Databases. 

The number one thing you can do is segment your e-mail databases by target audiences, e.g., clients, past clients, prospects, and referral partners. Remember, you cannot say things to a client that you could say to a prospect and vice versa.

Tip #2: BEFORE You Write A "Prospecting" Campaign, Ask Yourself These Questions.

• What things will trigger a prospect to start looking for a product or service that we sell?
• What are the most critical business problems our products/services solve(s) and how does it save our clients money or time?
• What are the titles of people we are targeting, e.g., Owners, CFOs, HR Directors, etc.?

After you have answered each question, start using your answers as the basis for your messaging.

Tip #3: Select The Themes Of Your Campaign.

After you have segmented your databases into groups, start writing down the type of "campaign theme" that makes sense to send each database on file (see below).

Prospect Specific Campaigns

• Client testimonials
• Free whitepapers, buying guides, forms, etc.
• How to (buy, hire or switch) what we sell
• Introduction letter
• Meeting request
• Newsletters
• Press release on a newly hired salesperson
• Service or product spotlight
• Employee spotlight

Client Specific Campaigns

• Free whitepapers, buying guides, forms, etc.
• Newsletters
• Performance survey
• Press release on an upgraded service/product or new service/product
• Press releases on new feature or service
• Refer us to someone you know
• Service or product spotlight
• Employee spotlight
• Thank you for your business letter 

Tip #4: Select A Low-Risk Offer Or Call-To-Action.

After you have created your e-mail marketing campaign, you now need to add a low-risk offer or call to action. Why? Because it will help someone take the next step in the buying process or learn more about the value your business brings to the marketplace

Tip #5: Proof Each Campaign BEFORE You Press The Send Button

Before you press the "send" button, you need to proof your e-mail campaign using the following steps:

• Print your final campaign.
• Printed the printed proof to two to three people for proofing.
• Wait about 24-hours and make one last pass at proofing your campaign; it's amazing what you will catch the next day!

Executive Summary: You can no longer rely on generic "one-size-fits-all" e-mail newsletter blasts to generate a sales lead for your business; therefore, it is imperative to put some thought into your content messaging.

As I tell all our payroll clients, "What you say, how you say it, who you say it to, and the frequency you say it will all play a huge role in reader engagement."

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

3 Of The Most Powerful Words In Payroll Sales
(Why, What, And How)
By Glenn Fallavollita, President of SellMorePayroll.com

• Word Count: 249
• Read Time: 60 Seconds

Do you want to know the keywords or phrases to use during your sales call discovery process? Well, here they are:

#1= Why - When used at the beginning of a sentence, it requires someone to answer your question(s)...

• Why did you decide to hire…?
• Why are you using this service?
• Why are you doing it this way?

#2 = What - When used at the beginning of a sentence, you can get someone to rationalize a decision...

• What was the reason for using this time clock?
• What are you responsible for when it comes to…?
• What’s stopping you from changing payroll services or HCM companies?

#3 = How - When used at the beginning of a sentence, you can get someone to explain a process or cost-related data...

• How much is this costing you?
• How did their payroll conversion process go for you?
• How do you track labor costs?

7 Question-Asking Sections: 

The questions above can be separated into sections, which I refer to in my book, Stop Whining And Start Selling, as listed below:

1. Current Situation Questions
2. Current Problem-Related Questions
3. Financial Questions
4. Pain Solving Questions
5. Closing Questions
6. Overcoming Objection Questions
7. Next Step Questions

Important Note: Always add value to the sales discovery process by providing some recommendations or simple ways to improve/save money. If you leave a payroll or HCM prospect with a positive impression, they are more likely to call you when they become ready to make a buying decision. 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

10 Reasons Why Your Payroll Service
Needs A Drip Marketing System
By Glenn Fallavollita, President of SellMorePayroll.com

• Word Count: 227 
• Read Time: 54 Seconds 

Here are ten reasons why you need a drip marketing system installed at your payroll service:

1. You will never hear someone telling his or her boss, “I just bought from the second-best payroll service I could find.” 
2. Prospects will not buy or recommend you to someone they know the first time you talk with them. 
3. 97% of the people you are calling or marketing to are not ready to buy what you sell today or, for that matter, tomorrow. 
4. Memory tests have proven people will forget 80% of what you tell them on the phone within 12 - 24. 
5. 50% of all payroll salespeople stop calling a prospect or CPA after their first unsuccessful attempt at moving the sales process forward. 
6. 100% of all payroll salespeople schedule a subjective call-back date to a prospect or CPA (now re-read point #5).
7. The majority of payroll salespeople (including yours) dislike making cold calls (now reread tip #5).
8. In a medium- to high-value business-to-business sale, it takes 15 to 30 conventional drips (meetings, calls, proposals, e-mails, etc.) to convert a cold prospect to a paying client.
9. 50% to 75% of the clients who stopped buying from your payroll service stopped because they: 1. Thought you took their business for granted. 2. You provide poor customer service. 3. Did not know your business could solve other related problems.
10. Your ENTIRE database of clients, prospects, and referral sources, are your competitor’s prospects too. 

P.S. "Hope" isn't a great sales and marketing strategy for your payroll service.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

2 Reasons Why Your Payroll Service
Needs An e-Mail Marketing Strategy
By Glenn Fallavollita, President of  SellMorePayroll.com

• Word Count: 161 
• Time To Read: 36 Seconds 

e-Mail marketing should be at the top of your sales and marketing strategy as it can play a significant role in helping your sales follow-up efforts, social media marketing, webinars/events, and content marketing. 

2 Critical Reasons Why You Need An e-Mail Strategy:

• Reason #1: Your target audience spends 4 – 6 hours a day sending and receiving e-mails. 
• Reason #2: 95% - 98% of all payroll salespeople (including yours) give up after their third “No, I am not interested in what you are selling” conversation and/or after being ghosted.  

The Road To e-Mail Success.

If you want more people to read your e-mail campaigns, here are some tips:

• Make sure list segmentation is part of your e-mail strategy.
• Write engaging, concise, and straightforward subject lines.
• Your content should be relevant to your target audience. 
• Add a call to action to every campaign.
• Pick up the phone and call the people who open your e-mails (use my 2/4 call strategy. 

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

8 Tips To Generate More
Payroll Sales Leads And CPA Referrals
By Glenn Fallavollita, President of SellMorePayroll

• Word Count: 209
• Time To Read: 50 Seconds

After sending an e-mail campaign to your database of prospects and CPAs, here are eight tips to consider:

1. Pick Up The Phone - Call everyone who opened your e-mail campaign within 2 to 48 hours. 
2. Script Outline - Develop two outlines for you to use when 1. When talking with a live person and 2. When leaving a voicemail message. 
3. Know Your Objective - Your call has one objective, i.e., Invite the person to a webinar, demo, etc. 
4. Define The Next Step - At the end of the call, have a defined next step.
5. e-Mail Address - Ask for the person’s e-mail address. 
6. LinkedIn - Connect with the person on LinkedIn. 
7. Add To Your Database - Add a person’s information to your drip marketing database. 
8. Call Twice - Use my 2/4 follow-up call sequence. 

After Leaving Someone A Voicemail Message, Send This e-Mail:

"Contact Name: I left you a voicemail message a few minutes ago to follow up on an e-mail we sent to you today/yesterday about our (new 2022 upgraded payroll/timekeeping system, etc.).

If you want to know how our (payroll and timekeeping package can reduce your labor costs by 5% - 8% next month), send me a few days/times that you are available for a quick 10-minute call."

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

 © Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.

9 Ways To Boost Your
Payroll Service's e-Mail Open Rates
By Glenn Fallavollita, President of SellMorePayroll.com

• Word Count: 245
• Read Time: 60 Seconds

Are you looking for ways to generate higher open/click-through rates with your e-mail marketing campaigns? If you are, here are several tips to consider.

#1: Segment Your Databases: Send the same e-mail campaign to each group on file, i.e., clients, prospects, and referral partners.

#2: Update Your Databases: Remove any e-mail addresses that haven’t opened a campaign in 24-months.

#3: Add New e-Mail Addresses: Adding new e-mail addresses is a key to your success. 

#4: Send More Than A Newsletter: Sending just a newsletter once/twice a month will put your subscribers to sleep. Therefore, I recommend sending a variety to your databases. 

#5: Personalize Your e-Mails: Use a service that allows you to customize a campaign (see below):

• Hello {First Name}:

#6: Avoid Writing A Wall Of Text: Since your target audience spends 4 - 6 hours a day managing their inbox, they scan your copy instead of reading. Therefore, use headlines, sub-headlines, and bullet points to convey a message.

#7: Use Engaging Subject Lines: People skim their inboxes for engaging subject lines; therefore, use the following techniques in your subject line:

• Start with “How To” or a “#.”
• Ask a question.
• Show “time or quantity” shortage/savings.

#8:Send A "Reminder" e-Mail To Anyone Who Didn't Open Your Initial Campaign: Use a service that automatically sends a follow-up reminder to anyone who didn't open the initial campaign.

#9: Write Better Headlines: Your headline is the introduction to a topic. Remember, you have .5 to 1.0 seconds to capture someone’s attention.

About The Author:

Glenn Fallavollita is a nationally recognized keynote speaker providing money-making advice to help payroll service owners, sales pros, and marketing gurus build more profitable relationships with their database of prospects, referral partners, and clients.

Additionally, Glenn is the president of SellMorePayroll.com and Drip Marketing, Inc. and has written 50+ whitepapers and three sales/self-marketing books, Supercharge Your Payroll Sales NOW!, Stop Whining AND Start Selling, and Drip Marketing: A Powerful New Marketing Strategy That Gets Prospects To Buy From You. He also writes blogs for LinkedIn and other national websites.

© Drip Marketing, Inc.  All Rights Reserved May Not Be Used Without Written Permission.